HealthEdge to Discuss Healthcare Market Trends Driving Payor Technology Revolution at 2009 Healthcare IT Summit

Presentation Will Highlight How Patented HealthRules Technology Platform
Provides Payors with a Significant Competitive Advantage in Rapidly Evolving
Healthcare Market
BURLINGTON, Mass.--(Business Wire)--
HealthEdge, provider of the only modern, enterprise-class software platform for
healthcare payors, today announced that COO Ray Desrochers and CTO Matt Kuntz,
Ph.D., will present "Making 21st Century Healthcare Possible" at the
invitation-only Healthcare IT Summit, Nov. 8-10, 2009, at the La Quinta Club &
Resort in La Quinta, Calif. They will explore how emerging market trends will
spur health plans to modernize their outdated information technology
infrastructure in order to rapidly take on new business, maximize operational
and financial efficiencies, improve customer service, and strengthen their
relationships with members, providers, and partners.

Most payors are using claims and benefit administration solutions that have been
supplemented with numerous bolt-on technologies over the past 20 years.
Desrochers and Kuntz will detail how these sub-optimal solutions that carry a
high cost of ownership make it extremely difficult for payors to quickly adapt
to emerging business demands and new market opportunities. They will also
explore the challenges insurers will face as they confront healthcare reform,
ICD-10, and HIPAA 5010, and as they address the rise of value-based benefit
plans, pay-for-performance, member incentives, and consumer-directed health
plans.

According to Desrochers, "To be successful in the 21st-century healthcare
marketplace, payor organizations must embrace new technology or risk becoming
marginalized. They need to adopt continuous process improvement, supported by
next-generation software like HealthEdge`s patented, language-based HealthRules
platform. HealthRules enables health plans to quickly take advantage of new
opportunities and market needs, offers unlimited configurability, drives greater
efficiencies across the enterprise, improves margins, and enhances transparency
and customer service."

More than one hundred senior executives, including CEOs and CIOs from leading
health plans, provider organizations and technology companies are expected to
attend this year`s Healthcare IT Summit to discuss the challenges facing the
industry, share best practices, and learn about the latest tools to enhance
operational, financial and clinical performance.

Attendees will have the opportunity to meet Desrochers, Kuntz and other
HealthEdge senior executives, and see demonstrations of HealthEdge`s
award-winning HealthRules product suite.

Download a photo of Ray Desrochers here.

Download a photo of Matt Kuntz here.

About HealthEdge

HealthEdge provides the only modern, enterprise-class software platform for
healthcare payors. Using the patented HealthRules software suite, health plans
and other payors can respond to business opportunities and market changes within
hours rather than the usual months or years, while drastically reducing both IT
and operational costs. Leveraging an investment of over $125 million,
HealthRules is the most modern, scalable and cost-effective technology in the
industry. HealthEdge provides the competitive advantage that enables payors to
thrive in the dynamic healthcare environment. For more information, visit
http://www.healthedge.com.

For HealthEdge
Lindsey Karberg, 480.664.8412, ext. 13
lkarberg@acmarketingpr.com
Jan Shulman, 480.664.8412, ext. 12
jshulman@acmarketingpr.com

Copyright Business Wire 2009