Get Married Magazine Makes Bold Move With Launch of Inaugural Issue

Fri Oct 9, 2009 1:42pm EDT
 
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The "new shopping & trend guide for the savvy bride" offers a more interactive
reader experience, combining print with the online world





ATLANTA, Oct. 9 /PRNewswire/ -- Get Married Media - a tri-media wedding
resource - fills a void in the bridal market place with the launch of Get
Married magazine, the new shopping and trend guide for the savvy bride.  


Instant gratification
Get Married magazine combines traditional print with the interactive world. 
The magazine's trend focus and its integrated e-commerce and media strategy
combine to provide brides with unique insight into what's hot for weddings,
while offering the ability to instantly shop the vast selection of stylish
wedding products featured on its pages.   


By partnering with some of the best brands in the bridal business, and making
nearly 80 percent of the magazine products available in its online wedding
shop (shop.getmarried.com), Get Married is able to streamline brides' wedding
planning and shopping experience. Complimenting the print medium, Get Married
magazine is currently available free online as an active flipper
(www.getmarried.com/magazine/view/), where links are provided for every
product.


In addition, Get Married magazine is the first national bridal publication to
use the cutting-edge Microsoft Tag on its pages, enabling brides to connect
instantly to websites, videos, images and information directly on web-enabled
mobile devices.  The Microsoft Tags offer brides instant entertainment with
quick, easy and convenient connection to rich content, while enhancing print
advertisements' effectiveness and ability to track campaign success, adding
value for print advertisers that want accurate measurement and impressions. 
Get Married created videos to offer more information on selected pages, truly
bringing pages to life.  Instructions for a quick and free download of the
Microsoft Tag application are available at:  www.getmarried.com/magazinetag/.


"Get Married magazine is as smart as it is fun, and the response has been
tremendously positive from brides, advertisers and wedding professionals.  By
creating a user-friendly tool that offers choices and guidance on an array of
the latest wedding products and trends, we make it easy for brides to
simultaneously plan and shop," said Stacie Francombe, founder and president of
Get Married Media.  "Brides are smart, they are passionate, they like to
discover, and they enjoy instant information, and Get Married magazine and
getmarried.com afford them the luxury of immediate gratification - it's a
girl's dream."


The wedding magazine includes editorial features on real brides, wedding
professionals and experts, as well as an array of inspiring challenges, trend
round-ups, product profiles, shopping guides and informative articles.  


Timing is everything
According to the 2009/2010 Magazine Publishers of America Handbook, more than
80 percent of U.S. adults read magazines and the audience has remained strong
during the past five years -  including readership among younger adults.  Get
Married magazine is set to capitalize on a gap in the bridal publication
market.  (2009/2010 MPA Handbook, Magazine Publishers of America)


Francombe notes, "Get Married's targeted demographic are young women and, with
2.2 million weddings planned in 2009, our magazine will bring value to engaged
girls and our advertising partners."


Value
To support brides during the economic times and to expand its footprint, Get
Married is giving the first issue of its magazine for free, offering brides a
unique opportunity to experience the new publication.  Subsequent quarterly
issues will be on newsstands beginning January 2010.   Annual subscriptions (4
issues) are available at $14.96. 


About Get Married Media
Get Married Media, a national, integrated multi-media wedding planning
resource that reaches passionate brides a highly synergized, tri-media
platform: a TV show (airing January 2010), a highly-trafficked website
(www.GetMarried.com) and a glossy print publication (Get Married magazine). 
Get Married connects brides with local and national wedding vendors and
industry experts through entertainment and news.  


Launched October 1, 2009, Get Married magazine (circ. 300,000) - the new
shopping and trend guide for the savvy bride - moves beyond the traditional
ways of delivering a bridal publication - from the newest interactive
technology and latest trends in bridal shopping and style to a colorful, fresh
voice in the wedding genre.  The first issue is FREE in single copy
(www.getmarried.com/magazine) or bulk (magazine@getmarried.com).


Closely integrated with the TV show and Get Married magazine,
www.GetMarried.com the online portal that offering brides an interactive
experience, including a newly-launched wedding shop that sells products as
seen in the magazine, as well as a wedding blog
(www.getmarried.com/bloggerbrides), video segments from the show, articles,
image galleries and tools.  


Contact:
Becca Brett Leish
director of marketing & communications
404.888.9091
Becca@GetMarried.com



SOURCE  Get Married Media

Becca Brett Leish, director of marketing & communications, +1-404-888-9091,
Becca@GetMarried.com

 

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