Glam Media Launches Glam Applications Network with More Than 50 Charter Widget and...

Glam Media Launches Glam Applications Network with More Than 50 Charter Widget
and Application Developers and Media Companies

Glam Media Pioneers First Brand Ad-Enabled Distributed Media App Platform
Requiring IAB Standard Ad Units for Ad-Supported Widgets

SILICON VALLEY, Calif. and NEW YORK, Nov. 18 /PRNewswire/ -- Glam Media, Inc.
(www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web
property, today announced the launch of the Glam Applications Network. The
platform that enables brand ad-enabled applications and widgets to be
integrated into web sites and blogs, Glam Apps "Atako", includes a
standardized payment system for developers, publishers and media companies.
Apps and widgets will be available in the Glam Apps Store (www.GlamApps.com),
which provides a curated set of applications for publishers to add new
features, build traffic and create new revenue streams. Today, Glam Apps names
more than 50 premier charter developers, including: Sphere (a division of
AOL); BuzzFeed; Meebo; PollDaddy; PicApp, JS-Kit and Kwanzoo. GlamTV, a
signature application on the Glam Apps platform, features video content from
select media partners including Cinelan, Diagonal View and Young Hollywood.

As the largest vertical content network, Glam Media fills a unique position in
the marketplace, bringing together publishers, developers, content producers,
media companies, agencies and advertisers to create branded, distributed media
content and applications. The Glam Applications Network, launching today in
beta, is immediately available to the 700+ web sites in the Glam.com and
Brash.com vertical networks--and will be open to all professional Web
publishers in early 2009. Examples of Glam Apps include: polls; slideshows;
video commenting and contests; content feeds & syndication; ratings; recipe
search, quizzes and shopping search.

Glam AppsAtako was built with brand advertisers' needs in mind. Glam Apps'
ad-supported widgets contain IAB standard ad units that can be sold by Glam
Media, the media publisher, agency and/or the developer. Today, most widget
platforms are designed only to add functionality to social networks with no
targeting technology or controls for brand advertisers, like brand proximity
and relevance. For example, the main display ad may be a retail client, with
widgets on the same page showing non-targeted or even competitive retail ads.
Glam Media's platform is also noteworthy because it solves the challenge of
revenue-sharing with a built-in distributed ad payment system. Glam Apps Atako
allows a range of monetization and distribution choices for developers
building applications: ad-enabled with required IAB-standard ad units,
sponsored or advertorial widgets, paid for or subscription based applications
and free no-ads utilities.

"Widgets and distributed content are great examples of how interactive media
companies are transforming marketing in search of new ways for consumers to
engage with brands," said Randall Rothenberg, President and CEO of the IAB.
"That these widgets adhere to IAB ad standards, simplifies the interactive ad
buying process and will help expand the value and measurement capabilities of
widgets."

Glam Media has already created many successful application campaigns for
advertisers. Glam Apps builds on this success with a platform that allows
developers to create the apps and for advertisers to sponsor them. With Glam
Apps, brand advertisers can develop custom publisher features and
share-of-voice branded widgets on targeted sites, resulting in deeply
immersive campaigns and advertorials. Agencies can use Glam Apps Atako to
create integrated brand applications and widgets that leverage the
distribution of the Glam Publisher Network. Application campaigns previously
built on the Glam platform include: a styling video built for Levi's(R) brand
Luv My Levi's(R) campaign; a flirting widget for V05; Glam Re-Skins, which
enable a publisher to automatically re-skin their entire site with specific
ads; and Glam Spotlight units which allow an advertiser to distribute video in
a brand-engaging/skinned module.

Media companies can use Glam Apps Atako to create widgets for content
distribution in a "rights-managed" system with monetization or distribution
from content networks. Video providers and media networks can use GlamTV and
BrashTV applications to distribute protected video content packaged with
high-CPM display and video ads.

Glam-developed applications that are part of Glam Apps at launch include:
GlamTV/BrashTV: an innovative video application that allows for the
distribution of professionally-produced premium content across the Glam
Network, reaching 22 million users with over 50 million views per month three
months after its beta launch.

Glam Now: a vertical content story headlines widget promoting the hottest
story links in the Glam Network, reaching 31 million users with over 100
million widgets views per month.

"The Glam Applications Network allows developers and advertisers to easily
promote and distribute applications on a wide variety of web sites with a
built-in system for monetization," said Ryan Roslansky, VP of Products &
Audience for Glam Media. "Not only are we expanding the app distribution
market for developers, we are opening up new opportunities for publishers to
add functionality to their sites and for advertisers to reach users with
innovative campaigns."

The charter developers for Glam Apps at launch include: Apture; Bang
International; BuzzFeed; CookThink; FoodChannel; Fotoviewr; Grouptivity;
Meebo; Kwanzoo; NearbyNow; Ojingo (Blipback); PicApp; Pixsta; Predictify; Poll
Daddy; The Find; JS-Kit; Sphere; ShareThis; Polyvore, The Astrologer and
WeSeed.

"Sphere partnered with Glam Media to build a module for Glam Apps that is
distributed content at its best," said Tony Conrad, CEO of Sphere. "For Glam's
publishers, Sphere's module connects their articles to contextually relevant
content from their archives and also displays related content from around the
Glam Publisher Network. Participating publishers will serendipitously see
inbound traffic from other Glam sites. The module also integrates a high
quality ad unit that provides marketers a new and innovative way to engage
with their audience and drives incremental revenue for the publisher."

"JS-Kit provides ultra-lightweight community services like Comments, Ratings,
and Polls for any web site," said Khris Loux, CEO of JS-Kit. "Glam Apps gives
us a new way to access premium web publishers and advertisers at the same
time."

"PicApp is thrilled to be selected by Glam Media as a developer partner," said
Eyal Gura, PicApp's CEO. "PicApp gives Glam's publishers easy access to
millions of premium images from sources such as Getty Images, Corbis, Splash
News, Newscom, Image Source and others. Our images not only enhance and drive
traffic to publishers' sites, but also encourage viewers to further interact
with the content. The partnership with Glam Media, and other partnerships to
be announced soon, is a further demonstration of PicApp's appeal to blog
networks."

Built upon standards including Google Gadget, OpenSocial and OpenID, the
application distribution software powering Glam Apps Atako is scheduled for
full open source release in Q4 of 2008. Glam's first open source release
underscores the company's commitment to creating a vibrant community of
developers with the common goal of integrating functionality into a wide
variety of publishing platforms. Integration with OpenID creates a whole new
class of consumer applications in a distributed media environment, where users
can use one log-in across the wide Glam Publisher Network or specific vertical
networks, enabling social networking and communication applications.

Today, Glam is also launching GlamID, a distributed login and registration
platform built off OpenId for use across Glam Media properties. Glam Apps
Atako is built on Google's open source Gadget technology. Glam Apps allows
developers to leverage Glam Evolution, Glam's unique ad services platform with
full Brand Sense Accountability and ROI measurement for advertisers. Glam is
also one of the first to use the newly announced tracking comScore Extended
Web measurement (CXW), to help measure and report reach and advertising for
distributed Web content such as Glam Apps. This allows targeting, measurement
and reporting of key data to brands and agencies.

For additional information, please visit www.GlamApps.com.

About Glam Media
In creating a new prototype, Vertical Content Networks, the founders of Glam
Media have introduced a revolutionary new media model that powerfully brings
brand advertisers to targeted vertical audiences online. With more than 700
sites, Glam Media comprises Glam.com, a carefully curated network of popular
and influential lifestyle women's websites, blogs and magazines, and
Brash.com, the newly launched network catering exclusively to men. Glam
Media's reach is deep and far-reaching; it is a comScore Top 10 Web property,
with a total reach of 52 million unique monthly visitors in the U.S. and 88
million uniques globally, and is also a Top 10 Display Ad Publisher. Glam
Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG
Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information
Capital. The company is headquartered in New York City, New York and Silicon
Valley, California, with international offices in London, Munich, Berlin and
Tokyo.

SOURCE Glam Media, Inc.

Caroline Hacker of Glam Media, +1-650-270-2183, caroline@glammedia.com; or
Lane Buschel of The Morris + King Company for Glam Media, +1-212-561-7454,
lane.buschel@morris-king.com