1-800-FLOWERS.COM Extends Partnership With AT&T for Data Hosting Services

NEW YORK, Feb. 12 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T) today
announced an extended and expanded contract with 1-800-FLOWERS.COM Inc.,
(Nasdaq: FLWS) the world's largest florist and a leading multi-channel
retailer. Under the new multi-year contract, AT&T will provide enterprise
hosting and voice services to support 1-800-FLOWERS.COM's online retail
business and retail locations nationwide.
AT&T's Enterprise Hosting Services will promote virtually uninterrupted
access and improved performance of 1-800-FLOWERS.COM's critical business data
and applications, which will help streamline online ordering, processing and
product distribution. AT&T will host 1-800-FLOWERS.COM's applications in
Internet Data Centers (IDCs), which are protected from intrusion and failure
by multilayered security, fail-safe redundancy, diversity measures and rapid
response and recovery measures. By using AT&T's IDCs, 1-800-FLOWERS.COM will
benefit from an optimal hosting environment for all Web, data and e-business
applications while also having the ability to control and manage applications
independently.
In addition to hosting services, AT&T will provide advanced toll-free
calling services for 1-800-FLOWERS.COM. These services will help provide
high-quality customer service, order processing and communications among
retail locations.
"AT&T's solution will further enable us to provide exceptional customer
service and ensure that order processing continues to occur at optimal speed
and quality. One major reason we've turned to AT&T is the seasonal nature of
our business -- we have significant peaks in our web traffic for Valentines
Day and Mothers Day," said Steve Bozzo, CIO for 1-800-FLOWERS.COM. "We look
forward to expanding our relationship with AT&T."
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are the world's most advanced IP-based business communications services and
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About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of
specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM,
Inc. has been providing customers with fresh flowers and the finest selection
of plants, gift baskets, gourmet foods, confections and plush stuffed animals
perfect for every occasion. 1-800-FLOWERS.COM(R) (1-800-356-9377 or
http://www.1800flowers.com), named one of the top 50 online retailers by
Internet Retailer and the recipient of ICMI's 2006 Global Call Center of the
Year Award, offers the best of both worlds: exquisite, florist-designed
arrangements individually created by some of the nation's top floral artists
and hand-delivered the same day, and spectacular flowers shipped overnight
from our "Fresh From Our Growers(SM)" Collection. As always, 100%
satisfaction and freshness are guaranteed.
The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet
Gifts such as popcorn and specialty treats from The Popcorn Factory(R)
(1-800-541-2676 or http://www.thepopcornfactory.com); exceptional cookies and
baked gifts from Cheryl&Co.(R) (1-800-443-8124 or http://www.cherylandco.com);
premium chocolates and confections from Fannie May(R) confections brands
(http://www.fanniemay.com and http://www.harrylondon.com); gourmet foods from
Greatfood.com(R) (http://www.greatfood.com); wine gifts from Ambrosia(R)
(http://www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R)
(http://www.1800baskets.com) as well as Home Decor from Plow & Hearth(R)
(1-800-627-1712 or http://www.plowandhearth.com), Problem Solvers(R)
(http://www.problemsolvers.com), Wind & Weather(R)
(http://www.windandweather.com), and Children's Gifts from HearthSong(R)
(http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com);
and the BloomNet(R) international floral wire service, which provides quality
products and diverse services to a select network of florists.
1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market
under ticker symbol FLWS.
SOURCE AT&T Inc.

Danielle Wuschke of AT&T Inc., +1-617-692-0509, dwuschke@attnews.us