LEVIEV Announces the Opening of Two LEVIEV Stores in Dubai, United Arab Emirates

NEW YORK, April 14 /PRNewswire/ -- LEVIEV, the world's most exclusive
diamond jewelry brand, named after 'diamantaire extraordinaire' Lev Leviev,
announces the opening of two new LEVIEV stores in Dubai in 2008.
One LEVIEV store will be a flagship boutique located in the most
prestigious section of the BURJ DUBAI Mall, billed as the world's biggest
mall, under the world's tallest building, the BURJ DUBAI Tower, culminating at
approximately 2,000 feet. Construction of the store will begin in the
4th quarter of 2008, when the mall is ready for tenants, and inaugurated when
the mall opens to the public. The LEVIEV Dubai flagship will be a full-fledged
LEVIEV store, complete with elegant design elements that are a constant
throughout all LEVIEV boutiques, a private salon, and several thousand carats
of extraordinary diamonds.
The other will be a LEVIEV mini-boutique in the lobby of the new and
exclusive ATLANTIS Hotel resort on the world-famous Jumeirah Palm Island,
currently scheduled to open in September 2008. The LEVIEV boutique will be
only 300 sq. ft., but will have key attributes of the LEVIEV stores in London,
New York and Moscow, and offer an extraordinary selection of diamonds geared
to the international clientele visiting the ATLANTIS resort.
The two stores come in addition to the LEVIEV shop-in-shop located at
LEVANT Jewelers in the lobby of the prestigious Al-Qasr Hotel on Madinat
Jumeirah, which opened on March 18th of 2008. For all its retail business in
Dubai, LEVIEV has partnered with LEVANT Jewelers, the dynamic local company
headed by Chairman Arif Bin Khadra, specializing in luxury retail.
"LEVANT, with its leadership under Arif Bin Khadra, has demonstrated from
our very first exhibition several months ago that they were the savviest
retailers in Dubai, with a devoted following of local and international
uber-luxury clientele", says Thierry Chaunu, President & Chief Operating
Officer of LEVIEV. "Dubai is a very exciting international destination, and
after our openings in London, New York and Moscow, illustrates the appeal that
the LEVIEV brand has with the most exclusive diamond connoisseurs in the
world."
Lev Leviev, Chairman of LEVIEV, notes that "It is the next step for the
evolution of our brand as Dubai is another epicenter of what we are witnessing
in the world today: the demand for exceptional diamonds, true masterpieces of
nature, by the highest achievers and connoisseurs who travel the planet".
In addition to the world's finest one-of-a-kind diamond necklaces,
earrings, rings, brooches, bracelets, cufflinks and very special tiaras and
rare colored stones, the new shops will all offer clients in Dubai the
opportunity to buy LEVIEV's newly launched collection of men's and women's
watches, men's jewelry as well as a variety of precious colored gems, pearls
and gold & platinum pieces.
About LEVIEV
LEVIEV, the world's most exclusive diamond jewelry brand, controls some of
the largest private mines in the world and is also the largest privately held
polisher and cutter of diamonds. LEVIEV has exclusive access to some of the
world's most unique stones and offers the industry's most extraordinary
assortment of large, rare and colored diamonds. In addition to developing its
business empire, including flagships stores in New York, London and Moscow,
LEVIEV is extremely active in supporting numerous charitable initiatives
around the world, including the Carousel of Hope Ball and the Children's
Diabetes Foundation.
SOURCE LEVIEV

Emily DeBevoise of bluPRint, +1-310-208-1300, edebevoise@blupr.com, for
LEVIEV