BIGresearch China Quarterly: Confidence on the Rise for Young Chinese, More Better Off Financially

COLUMBUS, OH, Jul 14 (MARKET WIRE) --
Consumer confidence is up among young Chinese consumers and more are
better off financially, according to BIGresearch's
(http://www.prosperchina.com/big.htm) 16th China Quarterly (9,861 18-34
year olds; 12,056 total respondents). 61.3% of Chinese consumers (18-34)
are confident/very confident in the economy (v. 51.8% Q1), likely due to
the success of the Chinese government's stimulus package. The rise in
consumer confidence seems to bode well for personal finances; 29.2% say
they are in a better financial position, up 12.5% from last quarter.

Measures in the China stimulus package regarding the auto market (such as
reduction in sales tax and rebates) appear to be having a positive impact
on purchase intentions. 19.7% of young Chinese are planning to buy a new
vehicle, up 14% from Q1 and 17.3% from last year. Chinese auto brands are
most preferred among this segment (46.2%); while 6.5% are considering an
American brand.

For complimentary data and charts: http://www.prosperchina.com/big.htm

Young Chinese Consumers (18-34) Versus Young American Consumers (18-34)
-- 56.8% of Chinese consumers usually buy clothing when it's on sale
compared to 67.2% of Americans.
-- 47.2% of Chinese Consumers regularly purchase products online, compared
to 28.4% of Americans. Another 45.2% of 18-34 Chinese Consumers
occasionally make purchases online (v. 64% of Americans).
-- 96% of Chinese Consumers regularly or occasionally research products
online before purchasing them in a store. 57.3% indicate they regularly
(routinely) do so, compared to 47% of Americans.
-- Top media influence for auto purchases among Chinese: magazines (19.3%),
TV (19%) and advertising inserts (17.2%). Americans are influenced by
word of mouth (32.5%), TV (21.1%) and reading an article (17.1%).

Source: BIGresearch, China Quarterly Q1 2009, Q2 2009; CIA June 09 and SIMM
14

The Q2 2009 China Quarterly report is available for purchase in both
English and Chinese: http://www.formsite.com/prosper/cqorder/.

Visit ProsperChina.com for complimentary quarterly reports in both English
and Chinese. ProsperChina.com (http://www.prosperchina.com/) is an
information bank & online forum for firms marketing products & services to
Chinese consumers. ProsperChina.com partners with leading marketing
resource companies to provide marketers unique insights on Chinese
consumers as well as share innovative ways to improve marketing
effectiveness.

About BIGresearch

BIGresearch is a consumer intelligence firm providing analysis of behavior
in areas of products and services, retail, financial services, automotive,
and media. The China Quarterly monitors the purchasing behavior and media
consumption of more than 12,000 Chinese consumers, focusing on consumers
between the ages of 18-34 years old. The China Quarterly is available
through BIGresearch in report or database format. For more information
about BIGresearch: http://www.bigresearch.com/

Contact:
Chrissy Wissinger
BIGresearch
450 West Wilson Bridge Road
Suite 370
Worthington, Ohio 43085
(614) 846-0146
Email Contact

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