AgraQuest Builds Latin American Team to Focus on Key Fresh Produce and Row Crop Markets

Tue Jul 14, 2009 12:43pm EDT
 
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  DAVIS, CA, Jul 14 (MARKET WIRE) -- 
AgraQuest Inc. announced today that it has strengthened its commitment to
the Latin American market by creating a regional team to drive the
commercialization of its products throughout Central and South America.
The team which includes sales, marketing, business development, product
development, registration and technical services resources will focus on
delivering unique fungicide and insecticide products that provide
effective pest control, improved yields, and higher quality for growers,
as well as developing long-term business strategies with distribution
partners.

    Leading the new team will be Cesar Lamonega, who has joined AgraQuest as
the VP of International Sales, LATAM & Asia. Lamonega, who currently
resides in Brazil, comes to AgraQuest with more than 35 years of pesticide
management and technical development experience in the Latin American
market. Most recently, he worked for Chemtura as the VP of Crop Protection
in Latin America.

    "With a host of new registrations expected throughout Latin America over
the next few months, AgraQuest is in an excellent position to capture a
sizeable share of the $4 billion insecticide and fungicide market in the
region over the next several years," said Lamonega. "AgraQuest is strongly
committed to launching and growing our products into new markets,
supporting our distributors, and providing enhanced value to growers
throughout Latin America."

    Providing marketing and business planning support will be Nevada Smith,
Director of Business Development and Marketing, South America. Smith
previously served as AgraQuest's NAFTA Marketing Manager. The sales team
includes Jorge Cetti, Regional Director of Latin American Sales, Enrique
Rebaza, Commercial Manager for Central America & Latin America North and
Luis Serrano, Territory Manager for Ecuador. Technical development support
will be provided by Fabio Brandi, Product Development Manager. Brandi
recently joined AgraQuest bringing more than 15 years of experience
working in technical roles with companies such as Dow AgroSciences and
Chemtura. In addition to the roles already filled, AgraQuest is still
recruiting a regulatory manager for the region, as well as a commercial
manager for Brazil.

    Building on the success that AgraQuest has generated with products in the
NAFTA market -- SERENADE(R), SONATA(R) and REQUIEM(R) -- the new team will
rapidly expand into the Latin American segments by offering unique
chemistries with enhanced value to growers in key regional markets such as
soybeans, wheat, bananas and other high-value fruit and vegetable crops.

    "AgraQuest's products have an excellent fit in the Latin American market,
not only in the high-end specialty crops, but in the row crops as well,"
said Smith. "We expect to be a major contributor in soybeans and other row
crops for controlling a wide range of diseases and pests."

    AgraQuest's flagship product, SERENADE, is a biofungicide that has been
extensively tested in the lab and in more than 6,000 field trials
throughout the world, and is already registered in a number of countries
in Latin America. The company previously announced a global license,
supply and distribution agreement with BASF for SERENADE. SONATA, a
product specializing in the control of rusts and mildews, is currently
undergoing registration in targeted countries including Brazil and
Colombia. Registration for SONATA is expected by the end of the year.
REQUIEM insecticide, which AgraQuest launched in the U.S. this year, is
expected to be registered in 2010.

     "The Latin American markets represent key strategic growth opportunities
for AgraQuest. This new team will be an excellent complement to
AgraQuest's existing global strengths," said Ashish Malik, Senior VP of
Global Marketing for AgraQuest. "Having a dedicated team on the ground
and working directly in these markets will provide growers with innovative
and effective tools that have improved resistance management, residue,
environmental, and worker safety profiles."

    About AgraQuest, Inc.

    AgraQuest is a biotechnology company that focuses on discovering,
developing, manufacturing and marketing highly effective pest management
products for agricultural, institutional and home markets. As a leader in
the emerging low chem sector, AgraQuest works to provide growers with
solutions that offer best in class control while reducing the chemical
load on the environment. AgraQuest's global portfolio of products --
recognized as safe to beneficials, workers, and the environment -- include
SERENADE(R), SERENADE(R) Garden, RHAPSODY(R), SONATA(R) and BALLAD(R)
fungicides and BARITONE(R) and REQUIEM(R) insecticides. AgraQuest has
received several environmental awards including the Presidential Green
Chemistry Award from the U.S. EPA for the discovery and commercialization
of SERENADE. For more information visit www.agraquest.com.

    



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