University of Pennsylvania Contacts Over 53,000 People in Record Time With MIR3's Mass Notification and Response Platform

University of Pennsylvania Contacts Over 53,000 People in Record Time With
MIR3's Mass Notification and Response Platform
Ivy League school's Division of Public Safety conducts campus-wide test of its
UPennAlert Emergency Notification System, powered by MIR3 technology, with
results deemed an absolute success.

SAN DIEGO, Nov. 4 /PRNewswire/ -- MIR3, Inc., the pioneering innovator of
real-time universal notification and response technology for the enterprise,
today announced that in the past week its platform, in use by the University
of Pennsylvania for its UPennAlertEmergency Notification System, had undergone
an annual campus-wide test by the University's Division of Public Safety. This
safety drill was conducted to ensure that all campus constituents - some
53,000 students, faculty and staff - continue to be notified with critical,
accurate information in the event of any emergency (in the case of certain
emergencies, parents of students would be added to this notification list).
The MIR3 system surpassed the University's stringent requirements for speed
and successful delivery to all registered recipients, sending over 74,000 SMS
text and email notifications to more than 53,000 people in just
seven-and-a-half minutes. The drill was deemed an absolute success by the
University's Division of Public Safety as a result of this performance.

"As an Ivy League school, our expectations are very, very high," said Maureen
S. Rush, M.S., CPP, Vice President for Public Safety at the University of
Pennsylvania. "The results of this safety drill were nothing short of
exceptional; by far the best results we've seen. The performance of the MIR3
notification and response platform in this drill has only heightened our
confidence that in the event of a real emergency, when we push that button,
we'll reach 53,000 people in approximately seven-and-a-half minutes. You
really can't ask for more than that."

The UPennAlert system was created in 2007 as a result of the tragic events on
the Virginia Tech campus in April of that year. The loss of life that occurred
in that incident dramatically highlighted the need to quickly reach a large
population in just minutes during an emergency. This prompted educational
institutions nationwide to swiftly implement rapid mass notification
technology for their campus safety programs. Since that time, MIR3's platform
has been deployed in over 100 major universities and colleges in the United
States. MIR3's notification and response technology was a natural fit to
fulfill this mission, having been in use for several years already by Fortune
1000 companies around the globe for their crisis management and business
continuity programs. MIR3's technology was chosen as the platform for the
UPennAlert system in late 2007.

"We appreciate the University of Pennsylvania putting our notification and
response technology through such an extensive and large-scale drill, in
addition to the ongoing, smaller-scale test notifications they send weekly,"
said MIR3 CEO Amir Moussavian. "Our team has worked very closely with the
University's Division of Public Safety over the past two years to make sure
the MIR3 platform works the way they need it to, each and every time they use
it. That our technology allows them to reach their university population so
quickly and thoroughly, test after test, is a gratifying validation of the
efforts of a lot of people at MIR3 in partnership with the safety team at the
University of Pennsylvania."

More information about the Division of Public Safety at the University of
Pennsylvania can be found at http://www.publicsafety.upenn.edu.

About MIR3, Inc.
MIR3, Inc. is the pioneering innovator of enterprise-grade software technology
powering real-time voice and text notification to populations of all sizes,
anywhere in the world, on a wide variety of communication devices, with the
ability for recipients to provide an immediate, actionable response. This
capability enables significant gains in organizational productivity and
operational efficiency, and plays a critical role in safeguarding lives and
property when disaster strikes. MIR3's technology is used by over 80 of the
Fortune 100, as well as governments, universities, and companies of all sizes
and industries in over 130 countries, facilitating enterprise operations, IT
service management and crisis management. The company was ranked 299th in the
2009 Inc. 500, recognizing nearly 800% revenue growth from 2005 to 2008; and
111th in Deloitte's 2009 Technology Fast 500(TM) for achieving over 1,500%
revenue growth from 2004 to 2008. San Diego-based MIR3 started business in
1999. More information about MIR3 can be found at www.MIR3.com.

SOURCE MIR3, Inc.

Ron Marcus, of Marketing Communications, +1-858-724-1260,
ron.marcus@mir3.com, or Carol Tiernan, Senior Marketing Manager,
+1-858-724-1280, carol.tiernan@mir3.com, both of MIR3, Inc.