Hasbro's Re-Imagined BOP-IT! Game to Debut at Teen Choice 2009

EAST LONGMEADOW, MA, Aug 07 (MARKET WIRE) --
BOP-IT!, Hasbro's fast-action game that calls the shots, will make a
star-studded debut this weekend at the Teen Choice 2009 backstage
"Celebrity Retreat" produced by Backstage Creations at the Gibson
Amphitheatre in Los Angeles. Stars visiting the BOP-IT! Celebrity Retreat
gifting suite will be invited to play the game and attempt to set a high
score. These celebrities may be able to act, dance and sing, but can they
win at BOP-IT!? The top-scoring celebrity of the BOP-IT! Challenge for
Charity will be rewarded with a $10,000 donation in their name to The
City of Hope or another charity of their choice.

-- Teen Choice 2009 will air Monday, August 10, 2009 at 8:00 p.m./7:00
p.m. CDT on FOX.
-- Players begin the game by activating any of the knobs or buttons, and
decide between "Solo," "Pass It" or "Party Bop" modes. In "Solo" or "Pass
It" modes, the game will call out actions in random order as players "Bop
It" by tapping the middle button on the game, "Pull It" by tugging the blue
handle and "Twist It" by turning the yellow, spiraled lever.
-- Players can trigger the new, optional "Shout It" feature by moving a
green switch, which triggers the game's microphone. Shout any word that
comes to mind into the microphone, just shout fast!
-- The commands will continue to speed up as players correctly act out
instructions -- be careful, one wrong move and a player will have to start
from the beginning.
-- Once players have reached the 100-point goal, they unlock more
difficult Expert and Master skill levels of the game. If players crack the
Master Solo level or are the last player standing during the "Pass It"
round, they can try the "Party Bop" mode for advanced entertainment. This
new BOP-IT! feature will challenge players to "Bop" different body parts at
random, such as the elbow, head or hip on the middle "Bop It" button.
-- BOP-IT! will be available at mass merchandise retailers this Fall for
an approximate retail price of $19.99, and can be enjoyed by one or more
players, ages 8 and up.

QUOTE

"Hasbro is excited to be the title sponsor of the BOP-IT!
Celebrity Retreat produced by Backstage Creations at Teen Choice 2009 to
introduce the new, re-imagined BOP-IT! game. We are looking forward to
seeing which talented stars have the necessary skills to bop, twist, pull
or shout their way to victory. We wish everyone luck in their quest to
win $10,000 for charity."
-- Sarah Hoskin, U.S. Brand Manager for
BOP-IT! at Hasbro Games

LINKS
Follow the links below to learn more
about BOP-IT!, Hasbro and the Teen Choice Awards.
BOP-IT!
Family Game
Night
Teen Choice 2009
www.twitter.com/familygamenight

ABOUT HASBRO
Hasbro, Inc. (NYSE: HAS) is a worldwide leader in
children's and family leisure time products and services with a rich
portfolio of brands and entertainment properties that provides some of
the highest quality and most recognizable play and recreational
experiences in the world. As a brand-driven, consumer-focused global
company, Hasbro brings to market a range of toys, games and licensed
products, from traditional to high-tech and digital, under such powerful
brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER
BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play
through our brands at http://www.hasbro.com Copyright 2009 Hasbro, Inc.
All Rights Reserved.

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Contacts:
Donetta Allen
Hunter Public Relations
212-679-6600, Ext. 229
dallen@hunterpr.com

Pat Riso
Hasbro Games
413-526-2307
priso@hasbro.com

Copyright 2009, Market Wire, All rights reserved.

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