Stars Will Flip for Havaianas Backstage in Grammy Talent Lounge and Gift Bag

NEW YORK, Feb. 8 /PRNewswire/ -- Alpargatas US announced today that
Havaianas will be the gift of stylish comfort to the stars backstage at the
50th Annual Grammy Awards to be held February 10th in Los Angeles at the
Staples Center.
"We've had Havaianas at many red carpet events and the stars always go
crazy for them," said Elaine Sugimura, President of Alpargatas US/Havaianas.
"I'm sure once they hit the lounge, they will kick off their stilettos and
grab the Havaianas -- it happens every time," she added.
"This year we've created special limited edition Havaianas, with gold or
silver hand-stitched mesh for the women, and a silver skull charm for the men.
Each pair fits into a custom designed record box," said Glen Lagerstrom,
Executive Vice President of Alpargatas US/Havaianas. "The styling is unique,
we call it 'humble luxury,' and the packaging makes it fun," he added.
Havaianas will be part of the Kinerase Talent Lounge and gifting area
backstage during the event. Grammy rehearsals take place from February 7 to
February 9th, and the musicians, presenters and nominees such as Beyonce,
Rihanna, Justin Timberlake, Amy Winehouse and Kanye West will be invited
backstage to select a pair and enjoy the Brazilian brand's famous style and
comfort.
Now, in over 80 countries worldwide, Havaianas are a beloved footwear
staple, worn on the red carpet or at the mall, at the nightclub or on the
beach. Worldwide over 165 million pairs of Havaianas are sold per year.
Since the company's beginning in 1962, you could place all the pairs sold
'step-by-step' and they would wrap around the globe 50 times.
More and more, Americans are demanding the butter-soft comfort of these
colorful and affordable flip flops, making Havaianas available at the top
retailers nationwide including Nordstrom, Macy's, Dillard's, Scoop, Ron
Herman, Fred Segal and Kitson.
For more information about Havaianas, retailers or products, please visit
havaianasus.com.

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SOURCE Havaianas

Marissa Black of StyleWest, +1-805-485-5334, Marissa@stylewest.net, for
Havaianas