Farmers Insurance Annual Challenge: Be a Hero for Babies Day(SM)

Farmers Insurance teams with March of Dimes in a one-day fund-raiser for
stronger, healthier babies

LOS ANGELES, July 6 /PRNewswire/ -- For the fourth consecutive year, Farmers
Insurance agents and employees nationwide will hold "Be a Hero for Babies Day"
on July 22, 2009, aiming to raise more than $2 million for March of Dimes
research and education programs to help moms have full term pregnancies and
healthy babies.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080605/LATH062)

"Be a Hero for Babies Day shows a commitment by Farmers district managers,
agents and employees across the country to help the March of Dimes improve the
health of babies," said Robert Woudstra, CEO of Farmers Insurance. "It's our
goal to make a difference in our communities, especially for its smallest
citizens." And once again, Farmers will match all donations up to $250,000
made on marchofdimes.com/farmers.

Today, 1 in 8 babies is born too soon, and through activities such as car
washes, golf outings, pancake breakfasts and pie throwing contests, Farmers is
doing its part to build a brighter future for all families.

For example, in Tacoma, Washington Farmers agent Steven Frank has enlisted the
help of nearly 100 artists to create collectible, original sketches of
licensed comic book characters. The art is being auctioned off online and
through comic book dealers nationwide. Sketchcards featuring art based upon
"The Greatest American Hero" go on sale beginning July 15. To purchase cards,
visit http://5finity.blogspot.com/.

"I challenge everyone to visit marchofdimes.com/farmers or their local Farmers
agent to make a donation to help raise urgently needed funds for March of
Dimes research that will save babies' lives and for programs that provide
information and comfort to families with a baby in newborn intensive care,"
said Dr. Jennifer L. Howse, president of the March of Dimes. "Farmers has an
outstanding record of volunteer service, contributing time, energy, talent and
financial resources to helping babies. We thank them for being a 'Hero for
Babies' and supporting the important work of the March of Dimes. And we're
especially grateful for the Farmers match, which effectively doubles every
donation made up to $250,000."

As the nation's third-largest personal property and casualty insurance group,
Farmers is committed to improving the communities where its customers, agents
and employees live and work. The Farmers commitment to the March of Dimes
spans more than two decades and includes raising and dedicating more than $25
million to research and education programs for infant health.

About The March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and
baby health. With chapters nationwide and its premier event, March for Babies,
the March of Dimes works to improve the health of babies by preventing birth
defects, premature birth and infant mortality. For the latest resources and
information, visit marchofdimes.com or nacersano.org.

About Farmers

Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services,
an insurance-based financial services provider with a global network of
subsidiaries and offices in North America and Europe as well as in Asia
Pacific, Latin America and other markets. Farmers(R) is the nation's
third-largest Personal Lines Property & Casualty insurance group. Property and
casualty products are underwritten and issued by the Farmers Exchanges and
their subsidiaries, which Farmers Group, Inc. manages but does not own.
Headquartered in Los Angeles and doing business in 41 states, the Farmers
insurers provide Homeowners, Auto, Business, Life insurance and Financial
Services to more than 10 million households. For more information about
Farmers, visit our Web site at www.farmers.com.

Contacts: Jerry Davies, Farmers Insurance Group
323-932-3662,
jerry.davies@farmersinsurance.com

OR

Todd Dezen, March of Dimes
914-997-4608,
tdezen@marchofdimes.com

SOURCE Farmers Insurance

Jerry Davies of Farmers Insurance Group, +1-323-932-3662,
jerry.davies@farmersinsurance.com; or Todd Dezen of March of Dimes,
+1-914-997-4608, tdezen@marchofdimes.com