99 Cents Smoothie Days at Planet Smoothie!

Campaign will enable consumers to live a healthier lifestyle for
only 99 cents
ATLANTA--(Business Wire)--
Planet Smoothie announces 99 Cents Smoothie Days at locations
nationwide this summer as part of a campaign highlighting the benefits
of incorporating smoothies into one's diet. The promotion kicks off
May 7, with a focus on weight loss, featuring the Leapin' Lizard(TM)
(peaches, strawberries and fat burner blast(TM)), one of Planet
Smoothie's most popular weight loss smoothies with only 209 calories,
less than one gram of fat and three grams of dietary fiber.

"The lifestyle choices you make - such as what to eat and drink,
how much exercise and rest to get, whether or not to smoke or take
dietary supplements and how well you manage stress - will determine
the quality of your life both now and in the future," says Cindy
Heroux, registered dietician and author of The Manual That Should Have
Come with Your Body.

On the first Wednesday of each month this summer (May through
September), Planet Smoothie locations will highlight the company's
five lifestyle categories by offering one signature smoothie from the
featured lifestyle category each month for only 99 cents. These
discounted smoothies will correspond with the lifestyle category that
Planet Smoothie is featuring that month.

Throughout the summer, consumers may enjoy the 99 cents smoothie
series, featuring Spazz(TM) (strawberries, bananas and booster
blast(TM)) for a boost of energy in June; Chocolate Chimp(TM)
(chocolate, bananas & protein blast(TM)) for a protein kick in July;
Twig & Berries(TM) (strawberries, bananas, & yogurt) to help you cool
off in the intense August heat; and Screamsicle(TM) (pineapple,
peaches, orange juice, sherbet & anti-oxidant blast(TM)) for a "good
for your body" wellness smoothie in September.

"The five-month lifestyle campaign, "Planet Smoothie's 99 Cents
Smoothie Days," will offer consumers an inexpensive way to incorporate
smoothies into their spring and summer lifestyle - a time when
consumers tend to be most active," says Becky Shell, director of
marketing for Planet Smoothie. "We have numerous customers who are
loyal to Planet Smoothie as their primary source for healthy on-the-go
meal options, but many consumers need an incentive to encourage
smoothie consumption as a part of their daily routine. We see this
campaign as an incentive to help consumers develop habits for living a
healthier lifestyle as well as a way to introduce the health benefits
of our five lifestyle smoothie categories."

Schedule for 99 Cent Smoothie Days

May 7: Leapin' Lizard(TM) (Weight Loss lifestyle category)

June 4: Spazz(TM) (Energy lifestyle category)

July 2: Chocolate Chimp(TM) (Protein lifestyle category)

August 6: Twig & Berries(TM) (Cool Blended lifestyle category)

September 3: Screamsicle(TM) (Wellness lifestyle category)

About Planet Smoothie

Planet Smoothie is among the top three smoothie concepts in the
country, serving real fruit smoothies infused with vitamins and
nutrients for active, occasion-driven consumers. Founded in Atlanta in
1995, Planet Smoothie is the original concept in the Raving Brands
portfolio. In 2007, it was recognized by Restaurant Business as a
"Future 50" concept, one of the fastest growing up and coming concepts
in the country. Its sister concept, Planet Smoothie Cafe, expands the
smoothie concept to a more food-oriented experience and features
healthy breakfast and lunch menu choices including Acai bowls, wraps
and salads. For more information and franchising opportunities, please
visit www.planetsmoothie.com.

For Planet Smoothie
Trevelino/Keller Communications Group
Media Contact:
Lindsay Firestone
lfirestone@trevelinokeller.com
404-214-0722, ext. 117

Copyright Business Wire 2008