St. Supéry Welcomes New Social Media Marketer, Rick Bakas

Fri Jul 10, 2009 12:00pm EDT
 
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RUTHERFORD, Calif.--(Business Wire)--
Emma Swain, chief executive officer of St. Supéry Vineyards & Winery, is pleased
to announce the appointment of Rick Bakas to the new position of director of
social media marketing of St. Supéry Vineyards & Winery and Skalli USA,
effective August 3. (www.stsupery.com, www.sfwamericas.com) 

Over the past 15 years, Bakas has worked in brand management, direct marketing,
interactive media, and wine sales and support. Previous employers include
consumer product and sports companies such as Nike and The Sports Authority.
Bakas has also worked in the wine industry for BDC Summit Distributor in Denver,
as well as his own wine sales consulting company, Bakas Beverage Solutions,
where he designed POS, conducted waitstaff training and analyzed market research
for his clients. He also manages a popular wine blog, "Back to Bakas" at
http://rickbakas.com/

"Rick is a real pro with both the Web 2.0 and on-the-street sales experience
required to drive our brands," said Swain. "Our goal is to increase awareness,
excitement and sales directly with consumers and, equally, to leverage these new
tools in innovative ways to assist our sales partners through interactive
programs and events," she added. 

"It is rare to get the opportunity to integrate one`s skills and experiences
into one `dream job,` so I feel very fortunate to join the dynamic St. Supéry
team at this particular time for the winery and industry," said Bakas. Bakas
attended University of Oregon and studied computer science and architecture
after receiving an Associates Degree in graphic design from Portland Community
College. 

About St. Supéry Vineyards & Winery

St. Supéry Vineyards & Winery is located in Rutherford, California, in the heart
of the famed Napa Valley. Among Napa Valley`s few estate wineries, with two
prime vineyards totaling 510 acres and a state-of-the-art winery, St. Supéry`s
first vines were planted in 1982 by Paris-based Robert Skalli. In addition to
St. Supéry, the Skalli family owns three wineries in France: Les Vins Skalli,
considered a driving force behind the quality revolution in the south of France,
Côteaux de Diana in Corsica, and Maison Bouachon in Châteauneuf-du-Pâpe. St.
Supéry imports the Skalli family`s French wines through its SFWAmericas
division. 

St. Supéry Napa Valley is highly regarded for its award-winning Sauvignon Blanc
and Cabernet Sauvignon, Meritage blends Élu and Virtú, and the single-vineyard
Limited Edition Dollarhide wines. Wine lovers come from far and wide to
experience St. Supéry`s outstanding visitor program, and the winery has three
thriving wine clubs. To learn more about St. Supéry, visit www.stsupery.com,
email us at divinecab@stsupery.com or call (800) 942-0810. 





St. Supéry Vineyards & Winery
Tina Cao, 707-963-4507 ext. 19
tina@stsupery.com

Copyright Business Wire 2009

 

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