Melissa Data and UAA Clearinghouse Partner to Reduce the Cost and Waste Associated with Undeliverable Mail

New Undeliverable Address Suppression Service Helps Mailers Cut Campaign Costs
While Boosting Response Rates
RANCHO SANTA MARGARITA, Calif.--(Business Wire)--
Melissa Data, (www.melissadata.com), a provider of data quality, NCOALink® and
data enrichment solutions, today announced it has partnered with UAA
Clearinghouse to help marketers mail smarter by identifying and suppressing
undeliverable names and addresses in their mailing lists.

Having the ability to cut costs by eliminating undeliverable-as-addressed (UAA)
mail pieces before mailing is a must for direct mailers who face increasing
postage and production costs while trying to weather the continuing economic
downturn. Through this partnership, Melissa Data will provide its customers with
immediate savings by identifying and removing undeliverable addresses that
cannot be identified using traditional address hygiene processes like USPS®
NCOALink Move Update service.

The USPS currently collects formal change of address (COA) requests and
distributes the latest 48 months of these records to its nonexclusive licenses
for NCOALink Move Updating processing, which is required to qualify mailings for
First-Class and Standard Mail® discounts. However, more than 40-percent of
people that move do not file a COA with the USPS. That`s why UAA Clearinghouse
works with various magazine publishers, telecommunications and financial
services providers, and private mail box providers to gather consumer reported
change of address notices and collect ACS (address change service) intelligence
on 350-million mailings per month covering 75-million households. If a match is
returned, the mailer will receive notice that the address or name is
undeliverable and the reason why, including death, divorce, for example.

"Undeliverable mail costs businesses over six-billion dollars per year and
wastes over 300-million pounds of paper," explains Greg Brown, director of
marketing at Melissa Data. "So combining our existing data hygiene processes
with UAA Clearinghouse`s data is smart for our customers and smart for the
environment."

After Melissa Data customers utilize NCOALink processing to update their mailing
list and qualify for postage discounts, they can then run the list against UAA
Clearinghouse`s data to suppress the undeliverable marketing mail names and
addresses not caught by NCOALink. Customers only pay for the records that have
been updated or flagged, thereby avoiding the cost of postage and production
that would otherwise be wasted on undeliverable mail pieces - providing
immediate and significant ROI to any campaign, no matter how big or small.

To learn more about Melissa Data`s new UAA Processing services, download the
free white paper "The Problem of Undeliverable-as-Addressed Mail" at:
http://www.melissadata.com/uaa.

ABOUT MELISSA DATA

Melissa Data is an active DMA member, as well as a member of the DMA`s List &
Database Council. The company was named #1 in Customer Satisfaction in a 2009
data quality survey report conducted by analyst house, The Information
Difference. Since 1985, Melissa Data has been a leading provider of data quality
solutions with emphasis on U.S., Canadian, and international address and phone
verification, and postal software. Melissa Data is a non-exclusive NCOALink Full
Service Provider Licensee of the United States Postal Service®. For more
information, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).

The following trademarks are owned by the United States Postal Service:
First-Class, Standard Mail, USPS, NCOALink, USPS and United States Postal
Service.

RMS Public Relations - www.rms-biz.com (for Melissa Data)
Shana Starr / Jason Kirshner
949.579.9569 x 802/801
Shana-PR@RMS-Biz.com / Jason-PR@RMS-Biz.com

Copyright Business Wire 2009