Triangle Direct Media's SEOtool, Selected to Present at Internet Summit 2009 DEMO Showcase

Triangle Direct Media's SEOtool, Selected to Present at Internet Summit 2009
DEMO Showcase
Triangle Direct Media, a premier new media marketing and search optimization
firm, is one of 12 finalists selected to present at the Internet Summit 2009
show in Raleigh where they will unveil their innovative technology platform,
SEOtool.

CARY, N.C., Nov. 3 /PRNewswire/ -- Industry leading new media marketing firm,
Triangle Direct Media (TDM), was chosen to present its new SEOtool as part of
the Internet Summit 2009 DEMO Showcase. SEOtool is an innovative, on-demand
technology that allows website owners to pinpoint exactly what they must do to
their site architecture to increase their organic search engine rankings.

SEOtool is an enterprise-level SEO platform that gives marketers SEO metrics
about their entire website so that they can execute SEO with priority and
intent. It fetches, parses, and analyzes entire websites, analyzing more than
175 page-level attributes while reporting on more than 50 site-wide SEO
conditions and identifying specific problems and giving sound solutions.

SEOtool breaks new ground in that most SEO technologies focus on analyzing
backlinks or site content rather than the actual site architecture. However,
poor website structure is often the cause of problems for search engine
crawlers and hurts organic rankings.

"Quality link building campaigns have proven to be the most influential metric
to keyword-driven organic rankings, while on-page site architecture continues
to be the greatest liability for most websites. Many sites suffer from poor
CMS platforms, duplicate content, canonicalization, over and under
optimization and algorithmic penalties assessed by search engine crawlers for
poor code and site structure practices," stated Tony Feriozzi, President of
Triangle Direct Media (http://www.triangledirectmedia.com).

"SEOtool eliminates the guesswork and allows site owners to quickly discover
hard to find architectural issues -- which, when fixed, lead to a boost in
organic ranking performance. It enables a degree of certainty that the issues
were addressed correctly during implementation," continued Feriozzi. "We're
excited to unveil SEOtool at IS09! The Raleigh-Durham region has consistently
been a pioneer in innovative web technologies and we're proud to have been
selected as a DEMO finalist."

Recent studies have indicated that 86% of search budgets go to Pay Per Click
(PPC), while 12% go towards SEO campaigns. In contrast, studies consistently
show that 75% of consumers click on the organic results in search engines,
which are affected by SEO, while 25% click on the paid ads (PPC results). The
single greatest opportunity for most websites is to increase their site's
search-engine friendliness, which is precisely where SEOtool comes in.

"We're excited to feature the launch of SEOtool at this year's Demo," said
Eric Gregg, Director of Internet Summit 2009. "Today, SEO is such an essential
component of every web marketing strategy. SEOtool's unique technology
platform should afford them great opportunities in the rapidly expanding
multi-billion dollar search optimization market."

Internet Summit will be held in Raleigh, North Carolina November 4-5th,
featuring dozens of industry thought leader speakers from such companies as
Google, Microsoft, Technorati, ESPN, Digg and Expedia among others.

About Triangle Direct Media: Triangle Direct Media is a new media marketing
firm providing innovative link building, SEO, blog and content marketing
solutions to hundreds of clients across the country. The creation of SEOtool
(http://www.seotool.com) takes the company's commitment to organic SEO to a
new level -- allowing clients unprecedented access to their website
architecture problems and opportunities for improvement.

SOURCE Triangle Direct Media

Scott Gardner of Triangle Direct Media, +1-919-468-4523,
pr@triangledirectmedia.com