DIRECTV Continues Its Championship Run With First `British Open Experience`

Three Extra, Commercial-Free Channels and Interactive Features for the First Two
Rounds Supplement TNT`s Live Coverage - All in HD

EL SEGUNDO, Calif.--(Business Wire)--
DIRECTV will make its interactive debut at the "The Open Championship" on July
16 and 17, completing its coverage of all of golf`s majors for the 2009 season
following last month`s successful run at the U.S. Open Championship.

Featuring its industry-first four-screens-in-one HD Mix channel and an
innovative lineup of interactive services, "The British Open Experience" will
bring a new level of excitement to golf fans watching the annual battle for the
historic Claret Jug at the 138th Open Championship on the scenic Alisa course at
Turnberry.

Three additional channels and DIRECTV`s industry-leading interactive features
will supplement TNT`s live coverage of the Open`s first two rounds - all
available in HD and at no extra charge for DIRECTV customers.

"With the addition of The Open Championship to our interactive service lineup,
DIRECTV will have complete coverage of all eight golf and tennis championships,
a level of sports programming unmatched in the pay TV industry," said Eric
Shanks, executive vice president, DIRECTV Entertainment. "Our expanded, multiple
channel coverage of the tournament is the best way to experience the scenic
beauty and treacherous cliff-top holes of the course and get a true sense of
appreciation for the challenge golfers are facing."

As has been the case with interactive services for golf`s previous major
championships, Mix Channel viewers will see the home network channel and three
additional channels:

* Featured Holes - Devoted exclusively to a trio of Turnberry`s most historic
and renowned holes 9, 10 and 11, over the tournament`s first two rounds.
* 18th Hole - May be the most famous among the 7,204 yards of winding links at
Turnberry, the 18th hole has been lengthened by 29 yards with a third bunker
added at driving distance, along with two bunkers protecting the approach.
* Highlights Channel - Offers updating highlights throughout the day, plus
interviews with the top golfers as they start or finish their rounds.

Each of the extra channels, offered in both standard definition and HD, is fully
produced with its own production crew and announcers and will be presented
without commercial interruption. Customers with interactive receivers can view
all four channels in the Mix format and use their remote to listen to any
channel`s audio or tune directly to the full-screen channel.

The interactive services, available by pressing the red button on the remote,
include a look at the top five leaders; the full leaderboard, with the ability
to select any golfer for in-depth, hole-by-hole stats; a five-question, daily
trivia contest on The Open Championship`s rich history ; and a "Tune To" menu
item that allows the viewer to tune directly to the Mix Channel (701) and any
one of the four channels (702-705), including the main network feed.

About DIRECTV

DIRECTV, Inc. (NASDAQ:DTV), the nation`s No. 1 satellite television service,
presents the finest television experience available to more than 18 million
customers in the United States and is leading the HD revolution with more than
130 HD channels - more quality HD channels than any other television provider.
Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital
picture and sound, exclusive programming, industry-leading customer satisfaction
(which has surpassed all national cable companies for nine years running) and
superior technologies that include advanced DVR and HD-DVR services and the most
state-of-the-art interactive sports packages available anywhere. For the most
up-to-date information on DIRECTV, please visit directv.com.

DIRECTV, Inc.
Robert Mercer, 310-964-4683

Copyright Business Wire 2009