Panasonic 'Authorized Reseller Program' Boosts Panafax Distribution

SECAUCUS, NJ, Jul 13 (MARKET WIRE) --
Panasonic Communications Company of North America today announced a new
Authorized Reseller Program that gives office equipment VARs an
opportunity to offer their customers a full line of multi-award-winning
Panafax standalone business fax machines, high-volume networked fax
workstations, and high-speed, multifunction fax/scan/print/internet mail
products.

According to Panasonic Product Specialist MFP/Fax Joseph Odore, the
Authorized Reseller Program streamlines Panafax distribution by using
authorized regional distributors in the East, South and West to give
Panafax resellers "the product promotion, sales training, technical
support and attention" they need.

"The Panafax line of business fax products has been known for its
extremely high reliability, user-friendly design, technological
superiority and ROI-boosting performance for more than three decades,"
Odore said. "Becoming an Authorized Reseller allows qualified dealers to
offer their customers fax machines and related accessories and supplies
bearing the most respected name in business fax, Panafax."

Among other benefits, the Authorized Reseller Program gives qualified
participating dealers:

-- Participation in the Panasonic Prize Connection Program including
access to a dedicated information and sales-reporting website.
-- Free literature, brochures and related collateral material from the
PCCNA literature fulfillment website.(1)
-- Expanded technical support options including access to Panasonic-
trained fax expert hotlines(2), simplified driver and FAQ downloads, and
24/7/365 tech information from a specialized B2B website.
-- Live instructor-led and computer-based distance-learning sales
training programs.
-- Factory support for distributor-administered bid-assistance programs
for bids of more than $50,000 (based on SRP).

"Panafax products offer best-in-class feature sets and performance
coupled with designed-in durability and unique, innovative capabilities
for fulfilling the internal and external communications needs of business
and public agency users of all types and sizes," Odore noted. "Simply
put, they increase office productivity and efficiency and save end users
time and money.

"What our new Authorized Panafax Reseller Program does is greatly expand
the opportunity for office equipment dealers throughout the country to
grow their profits and prestige by adding Panafax, the gold-standard in
fax hardware brands, to their product lineup."

About Panasonic Communications Company of North America

Based in Secaucus, NJ, Panasonic Communications Company of North America
(PCCNA) is a division of Panasonic Corporation of North America, the
principal North American subsidiary of Panasonic Corporation (NYSE: PC) --
formerly Matsushita Electric Industrial Co., Ltd. of Japan -- and the hub
of Panasonic's U.S. branding, marketing, sales, service and R&D
operations. Panasonic is the global leader in corded PBX/IP PBX telephony
systems and offers a complete suite of office productivity solutions and
home communication and networking solutions, including cordless phones,
network cameras and photo and multifunction printers that provide
convenience, style and ease-of-use for consumer and business
applications. Information about Panasonic and its products is available
at www.panasonic.com. Additional company information for journalists is
available at www.panasonic.com/pressroom.

All brand names are trademarks and/or registered trademarks of their
respective companies.

EDITOR'S NOTE

End users may obtain sales information by visiting
http://www.panasonic.com/office or by contacting Panasonic at
1-800-742-8086 or 201-348-7000. Please do not publish the editorial
contact telephone numbers. If you wish to review this or any other
Panasonic document-imaging product, please contact Jeff Ayers at 516 609
9500.

Product images can be downloaded from Panasonic's extranet site at
b2b.Panasonic.com. Username: images, Password: images. Select Image
Gallery from the dropdown menu, select a Product Category, choose the
appropriate image file.

(1) Features, services, prices and terms will vary in accordance with
product covered and contract specifics. Specific feature availability
subject to contract terms and conditions.

(2) Excluding holidays

Editorial Contact:
Jeffrey Ayers
Tel 516.609.9500
ayersj@us.panasonic.com
http://www.panasonic.com/office

Editorial Contact:
Joseph Odore
Tel 201.392.4271
odorej@us.panasonic.com

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