The Amacore Group, Inc. Retains Mark Jarvis as Senior Vice President for Sales and...

The Amacore Group, Inc. Retains Mark Jarvis as Senior Vice President for Sales and Marketing

Jarvis to Head up Zurvita, Amacore's Wholly Owned and Newly
Created Sales and Marketing Subsidiary
LAKE MARY, Fla.--(Business Wire)--
The Amacore Group, Inc., (OTC BB: ACGI), a leader in providing
health-related membership benefit programs, insurance programs, and
other innovative and high-quality solutions to individuals, families
and employer groups nationwide, today announced that it has hired Mark
Jarvis as a Senior Vice President of Amacore, heading up its newly
created sales and marketing subsidiary, Zurvita, as its president.

Jarvis, aged 48, a multi-level marketing professional, spent the
last 14 years with AmeriPlan(R), a privately owned multi-level
marketing company. As a non exclusive independent sales professional,
Jarvis's personal downline accounted for over $40 million in sales in
2007.

Jarvis said, "I am very excited to be joining Amacore's
exceptional management team and I am eager to help build Zurvita into
a world-class operation. I believe Amacore has incredible growth
potential. This is the really exciting part for me because, like a lot
of people in my field, I have had a number of attractive offers, but
Amacore's is by far and away the best option for me and my family. I
think the Company is fantastic and its products and programs are
great. The Company's product line for medical care is exactly what
this country needs to address the healthcare crisis. We are blessed in
America with the best medical technology and infrastructure, as well
as highly trained professionals, but we need to make the whole package
affordable, and one size doesn't fit all.

"As a sales professional, I was drawn to Amacore because of its
wide choice of programs and the widest range of healthcare products in
America. Amacore's ability to design programs to suit various market
needs, makes closing a sale much easier. My downline will have greater
sales opportunities because of Amacore's ability to tailor products to
customers' needs."

Jay Shafer, President of the Amacore Group, said, "Mark brings
years of experience in the distribution of medical plans to the table,
and his enthusiasm for Amacore's products and potential is unbridled.
He is simply one of the best salesmen I've ever encountered, proven by
his sales successes over the last 14 years. Mark is a world-class
talent in motivating and encouraging salespeople. He is quite
well-known in the field, and we are thrilled that, from all the
professional options he had, he chose Amacore."

About The Amacore Group, Inc.

The Amacore Group, Inc. (www.amacoregroup.com) offers innovative
and affordable healthcare solutions to families, individuals, small
and large employer groups, and association markets through a wide
array of unique products, benefits and services created for the
consumer driven healthcare market. The Company also offers a unique
and proprietary administrative system that supports call center
management, agent distribution and affinity marketing for all levels
of product delivery and reporting. Amacore has created several limited
medical programs that include its new Diamond Series and Discount
Medical programs, featuring Smarthealth Plus and Smarthealth Premier,
which expand the Company's offerings beyond its very successful eye
care program, Eye Care International (www.ecivisionplan.com). These
new programs offer discounts on quality hearing, dental, vision and
doctor visits, among other benefits. Amacore is aggressively signing
distribution and sales contracts with marketing companies to offer
these programs nationwide. Through its wholly-owned subsidiary,
LifeGuard Benefit Solutions, Inc., Amacore now has the ability to
provide administrative and back-office services to other healthcare
companies in addition to expanding its own call center capability
through its wholly-owned subsidiary, JRM Benefits Consultants, LLC.

This press release contains forward-looking statements that are
subject to risks and uncertainties. These forward-looking statements
include information about possible or assumed future results of our
business, financial condition, liquidity, results of operations, plans
and objectives. In some cases, you may identify forward-looking
statements by words such as "may," "should," "plan," "intend,"
"potential," "continue," "believe," "expect," "predict," "anticipate"
and "estimate," the negative of these words or other comparable words.
These statements are only predictions. One should not place undue
reliance on these forward-looking statements. The forward-looking
statements are qualified by their terms and/or important factors, many
of which are outside the Company's control, involve a number of risks,
uncertainties and other factors that could cause actual results and
events to differ materially from the statements made. The
forward-looking statements are based on the Company's beliefs,
assumptions and expectations of our future performance, taking into
account information currently available to the Company. These beliefs,
assumptions and expectations can change as a result of many possible
events or factors, including those events and factors described in
"Risk Factors" in the prospectus, not all of which are known to the
Company. Neither the Company nor any other person assumes
responsibility for the accuracy or completeness of these statements.
The Company will update the information in this press release only to
the extent required under applicable securities laws. If a change
occurs, the Company's business, financial condition, liquidity and
results of operations may vary materially from those expressed in the
aforementioned forward-looking statements.

The Amacore Group, Inc.
Jay Shafer, President
or
Investor Relations:
Porter, LeVay & Rose, Inc.
Linda Decker, VP - Investor Relations
Bill Gordon, SVP - Media Relations
212-564-4700

Copyright Business Wire 2008