JumpTV Inc. (TSX: NLN) Announces Name Change to NeuLion, Inc.

TORONTO, Jul 14 (MARKET WIRE) --
JumpTV Inc. announces that it has changed its name to NeuLion, Inc. The
common shares of NeuLion, Inc. are expected to continue trading on the
TSX under the new name on July 16, 2009 under the new symbol NLN.

About NeuLion

Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion
works with content partners to develop end-to-end solutions for multimedia
IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and
manages an unlimited range of multimedia content and the Operational
Support System (OSS) maintains all billing and customer support services.
Content partners are responsible for content aggregation and the sales and
marketing for the individual IPTV service. The Company ranks as a world
leader in customer/partner relationships with sports and international
television content partners including, in sports, the NHL, the NFL, NCAA
Division I schools and conferences and, in respect to
international/variety television aggregators and networks, KyLinTV
(Chinese), ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian)
and Sky Angel (Christian). Customer/partner content can be viewed by way
of Internet on PCs and on the television through the Company's IPTV set
top box.

Forward-Looking Statement

The statement herein relating to the name change of JumpTV Inc. to
NeuLion, Inc. and the listing of the common shares under the symbol "NLN"
is a forward-looking statement and represents the issuer's current
intentions in respect of future activities. Many factors could cause
actual results, performance or achievements to differ materially from the
results discussed or implied in this forward-looking statement. These
factors should be considered carefully and readers should not place undue
reliance on this forward-looking statement. Although the forward-looking
statement contained in this release is based upon what management
believes to be reasonable assumptions, we cannot assure readers that
actual results will be consistent with this forward-looking statement.
This forward-looking statement is made as of the date of this release and
the Company assumes no obligation to update or revise it to reflect new
events or circumstances, except as required by law. Many factors could
cause the actual results, performance or achievements of the Company to
be materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statement, including the timing of the listing of the common shares of
NeuLion, Inc. under the stock symbol "NLN". More detailed assessment of
the risks that could cause actual results to materially differ than
current expectations is contained in the "Risk Factors" section of the
Company's 2008 annual MD&A and AIF filed on www.sedar.com and
Registration Statement on Form 10, as amended, available on www.sec.gov.

Press Contact:
Jennifer Powalski
Corporate Communications
516-622-8334
Email Contact

Investor Relations Contact:
G. Scott Paterson
Executive Vice Chairman
416-368-6464
Email Contact

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