Levi`s and Dockers Outlet Store at San Ysidro Las Americas Premium Outlets Now Owned by Levi Strauss & Co.

Change of Ownership will Herald Store Transformation and New Assortments of
Famous Levi`s and Dockers Products at Great Prices
SAN DIEGO--(Business Wire)--
Levi Strauss & Co. (LS&CO.), the company that designs and markets Levi`s and
Dockers apparel, today announced it has acquired the Levi`s and Dockers outlet
store located at 4211 Camino de La Plaza in the San Ysidro Las Americas Premium
Outlets. The purchase is part of the company`s acquisition of Levi`s and Dockers
Outlet by MOST stores nationwide operated by Anchor Blue Retail Group, Inc.

The new ownership will mean substantial changes at the store in the future that
will benefit consumers who shop at the Las Americas Premium Outlets Levi`s and
Dockers store. Product assortments will be upgraded during the coming weeks,
with significant changes in time for the holiday season. The store will also
feature a new logo and signage on the exterior and throughout the store. The
store environment, including fitting rooms, also will be upgraded.

"We are excited to overhaul the store and upgrade the product assortments so
that consumers in San Diego will find a great range of relevant and up-to-date
Levi`s and Dockers products in our store," said Joelle Maher, senior vice
president, Levi Strauss Americas Retail. "This store will give consumers the
world-class quality they expect from Levi`s and Dockers products while offering
something for just about everyone and a much more compelling shopping
experience."

The purchase of the Las Americas Premium Outlets store was part of an
acquisition of 73 Levi`s and Dockers Outlet by MOST stores, located across the
country, from Anchor Blue Retail Group, Inc., which recently filed for Chapter
11 bankruptcy. The sale was completed on July 13, 2009. The purchase includes
the inventory, fixtures and equipment at each of the stores.

The location and operating hours of the store will remain the same. The store is
open Monday through Saturday 10 a.m. to 9 p.m. and Sunday 10 a.m. to 7 p.m. If
consumers have specific questions, they can reach the store at (619) 690-3218.

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world`s largest branded apparel companies and
the global leader in jeanswear, marketing its products in more than 110
countries worldwide. The company designs and markets jeans, casual wear and
related accessories for men, women and children under the Levi`s, Dockers San
Francisco and Signature by Levi Strauss & Co. brands. Levi Strauss & Co.
reported fiscal 2008 net revenues of $4.4 billion. For more information, go to
http://levistrauss.com.

This news release contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. These forward-looking
statements are based on our current assumptions, expectations and projections
about future events and are necessarily estimates reflecting the best judgment
of our senior management. Actual results could differ materially from those
suggested by the forward-looking statements due to risks and uncertainties
including those disclosed in our filings with the U.S. Securities and Exchange
Commission, including our Annual Report on Form 10-K for the fiscal year ended
2008, especially in the "Management`s Discussion and Analysis of Financial
Condition and Results of Operations" and "Risk Factors" sections and our other
reports. In light of these or other unknown risks and uncertainties, the
forward-looking events discussed in this news release may not occur. You are
cautioned not to place undue reliance on these forward-looking statements, which
speak only as of the date of this news release. We are not under any obligation
and do not intend to make publicly available any update or other revisions to
any of the forward-looking statements contained in this news release to reflect
circumstances existing after the date of this news release or to reflect the
occurrence of future events even if experience or future events make it clear
that any expected results expressed or implied by those forward-looking
statements will not be realized.

Levi Strauss & Co.
Jeff Beckman, 415-501-3317

Copyright Business Wire 2009