Attributor Grows Customer Base, Adds Sales Leadership

The Canadian Press Chooses Attributor to Monitor Content Web-Wide

Kurt Wedel Joins Executive Team as Vice President of Sales
REDWOOD CITY, Calif.--(Business Wire)--Attributor Corporation, provider of the world's first Web-wide
content monitoring and analysis platform, announced today that it has
been chosen by Canada's leading provider of online news and
information to track use of Canadian Press content across the
Internet. By "fingerprinting" Canadian Press text content and
continuously monitoring and comparing it to billions of Web pages,
Attributor will be able to provide a real-time view of how and where
the content appears online.

"Not only will the Attributor platform help us measure the growing
volume of Canadian Press content that is published online, it will
also enable us to identify new licensing opportunities, develop
increasingly customized products for members and clients based on
usage trends, and enforce copyright compliance among unauthorized
users," says Charles Messina, director of sales and marketing of The
Canadian Press. "This arrangement with Attributor is part of our
strategy to continue leading the digital age by finding innovative
applications and distribution channels for our multimedia content."

Attributor also announced today that Kurt Wedel has joined its
executive team as vice president of sales to fuel customer and revenue
growth. Wedel brings to Attributor a wealth of sales and marketing
experience including Internet content monitoring, advertising, B2B and
SaaS services. Wedel most recently served as the SVP of global sales
at MarkMonitor, where he drove the company from its inception to being
the largest online brand protection company, with over half of the
Fortune 100 as customers.

"Attributor fulfills a need in the online content economy that
grows larger every day -- publishers need to capture value for their
content regardless of where it appears on the Internet," Wedel said.
"I look forward to helping our customers achieve higher ROI from their
content as it is distributed across the Internet. The model has
shifted from protection to enablement and we can provide customers
around the globe with unique marketing, licensing and traffic-building
opportunities through the Attributor platform."

"Kurt's experience and deep understanding of content monetization
make him the perfect choice to lead our sales team," said Attributor
CEO Jim Brock. "He has a great track record building direct and inside
sales teams which will serve us well in meeting the demand for our
service across publishers of all kinds."

These announcements build upon Attributor's momentum in 2007 with
customers such as The Associated Press and Reuters seeking a more
effective way to track, understand and profit from the reuse of online
text, images and video across the Web. Other highlights and successes
from 2007 include:

-- Growing the number of continuously monitored pages to over 15
billion.

-- Expansion from text to image monitoring, and getting one-step
closer to the company's cross media vision.

-- The official launch of the enterprise product, which empowers
publishers to pursue new distribution and monetization
strategies for online text content.

-- Exclusive research reports about the proliferation of content
that illustrate the impact of copied content on search
rankings, and the resulting traffic, for various content
types, including Harry Potter, recipes, song lyrics and
celebrity images.

ABOUT ATTRIBUTOR

Attributor is a privately held technology company headquartered in
Redwood City, California. Its content tracking and analytics platform
enables publishers to build value with their content wherever it
appears on the Internet. With Attributor, publishers can now program
when, how and where their content is presented across the Web and
social networks. Advanced fingerprinting algorithms, a large-scale
crawling infrastructure and detailed contextual analysis provide
publishers with Web-wide visibility of their articles, images or
videos. Using the Attributor platform, customers can identify new
sales leads and revenue-sharing opportunities, monitor licensed uses
and derive more links and better search engine placement. More
information can be found online at http://www.attributor.com.

ABOUT THE CANADIAN PRESS

The Canadian Press is Canada's trusted news leader. For 90 years,
our journalists have reported news round the clock, from coast to
coast and around the world, in English and French. Today, The Canadian
Press delivers real-time news stories, photos, graphics, audio and
online video, plus news coverage from The Associated Press, to daily
newspapers, radio and TV stations and web portals. All of its members
and clients depend on The Canadian Press for reliable, accurate and
fast coverage.

Governments, corporations, publishers and associations also
subscribe to The Canadian Press, using its leading-edge news and
information services to deliver credible content to desktops,
websites, magazines, elevator screens and wireless devices. For public
relations/communications professionals, The Canadian Press offers a
complete suite of ad delivery, photography and news monitoring
services. More information can be found at
http://ww.thecanadianpress.com.

LaunchSquad
Amy Neal, 415-625-8555
attributor(at)launchsquad(dot)com

Copyright Business Wire 2008