ng Connect Program Reveals the Long Term Evolution (LTE) Connected Car

- 2010 Prius serves as platform for innovative concept vehicle -
NEW YORK--(Business Wire)--
The ng Connect Program today announced that the Toyota Prius, the world`s most
popular hybrid vehicle, serves as the platform for the program`s first LTE
Connected Car. This revolutionary concept vehicle illustrates how 4G/LTE mobile
access technology and the resulting ultra high bandwidth connectivity can
potentially bring a wide range of new capabilities to the automobile in years to
come. Next-generation 4G/LTE networks are being deployed today and are
anticipated to become commercially available in 2010.

Toyota Motor Sales (TMS) USA, Inc., an ng Connect Program member, participated
with Alcatel-Lucent (Euronext Paris and NYSE: ALU), Atlantic Records, QNX
Software Systems, chumby and Kabillion to customize the popular hybrid vehicle
with state-of-the-art services. In the LTE Connected Car concept, the 2010
Toyota Prius transforms into a mobile platform where information can be easily
accessed and transmitted through the use of high-bandwidth connectivity,
cloud-based interactive applications and the next generation of innovative
in-car computing platforms. With integrated in-vehicle systems, combining LTE
hardware and advanced software for a next-generation in-vehicle experience, the
LTE Connected Car provides a glimpse of the technological possibilities for
future automobiles.

"The Prius is the perfect choice for our first LTE-enabled vehicle," said Derek
Kuhn, Vice President, Emerging Technology and Media Group, Alcatel-Lucent and ng
Connect Program co-founder. "Recognized worldwide for its innovative design and
hybrid capabilities, which support the technology leadership reflected in the
LTE Connected Car, it is the ideal vehicle for this visionary project."

The ng Connect Program`s LTE Connected Car concept vehicle offers a
comprehensive menu of entertainment, infotainment and security services
including video-on-demand, gaming, home control, advanced GPS navigation, as
well as roadway and vehicle monitoring. Additionally, the Connected Car offers
an in-car WiFi network supporting full utilization of all WiFi-enabled devices
in the vehicle as well as connectivity to the cloud via LTE.

"When managing and working toward Toyota`s long-term technology vision, our eye
is always first and foremost on what we hear our customers desire in their
vehicle," said Jon Bucci, Vice President, Advanced Technology Department, Toyota
Motor Sales (TMS), USA, Inc. "With our current offerings in the market, we aim
to deliver what our drivers want today. With the Connected Car concept, we are
excited to help bring to life the vision of the next-generation automobile."

TMS` work with the ng Connect Program complements the company`s initiatives in
the area of automotive telematics and technology, including the recent launch of
Lexus and Toyota`s all-new services, Lexus Enform and Safety Connect.

The LTE Connected Car was recently revealed during an ng Connect Program
Technology Showcase in New York City on November 3, 2009. For more information
about this concept vehicle and its next-generation features, and to view an
interactive demonstration of the in-concept experience, visit:
http://www.ngconnect.org/lteconnectedcar.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and
customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS
markets products and services through a network of more than 1,400 Toyota, Lexus
and Scion dealers. Toyota directly employs nearly 34,000 people in the U.S. and
sold more than 2.2 million vehicles in 2008.

For more information about Lexus Enform and Safety Connect visit:
www.Lexus.com/Enform, and www.Toyota.com/SafetyConnect.

About The ng Connect Program

The ng Connect Program is a multi-industry organization committed to the
development and rapid deployment of the next generation of broadband services
based on Long Term Evolution (LTE) and other ultra high bandwidth technologies.
Founded in 2009, the ng Connect Program is supported by leading network,
consumer electronics, application and content providers including 4DK,
Alcatel-Lucent, Atlantic Records, BUZZMEDIA, chumby, Connect2Media, Creative
Technology Ltd., dimedis, FISHLABS, GameStreamer, Inc., Gemalto, HP, Intamac
Systems Ltd., Kabillion, Kyocera Communications Inc., LearningMate, MediaTile,
QNX, R360, RebelVox LLC., Samsung, SIGNEXX, Total Immersion, Toyota Motor Sales,
TuneWiki, V-Gate and Words & Numbers. For more information on the ng Connect
Program, please visit: www.ngconnect.org.

Trademarks:

QNX, Aviage, Momentics, and Neutrino are trademarks of QNX Software Systems GmbH
& Co. KG, registered in certain jurisdictions, and are used under license.

ng Connect
Pamela Preston, +1-212-616-6001
ppreston@breakawaycom.com
or
Alicia Mickelsen, +1-212-616-6002
amick@breakawaycom.com
or
Toyota Motor Sales USA, Inc.
Audra Ruzich, 310-468-5972
Advanced Technology Department
audra_ruzich@toyota.com

Copyright Business Wire 2009