Samuel Adams Launches New Collection of Barrel-Aged Beers Brewed and Aged Exclusively at Boston Brewery

Samuel Adams Launches New Collection of Barrel-Aged Beers Brewed and Aged
Exclusively at Boston Brewery
Brews Available for Purchase at the Samuel Adams Boston Brewery for First Time
with Release of the Samuel Adams Barrel Room Collection

BOSTON, Oct. 29 /PRNewswire/ -- The Boston Beer Company announced today the
limited release of a new series of beers, the Samuel Adams® Barrel Room
Collection. The release includes three oak-aged beers brewed and aged at the
Samuel Adams Boston Brewery. The brewery has long been involved in the
time-honored tradition of barrel-aging beers, beginning with Samuel Adams®
Triple Bock first brewed in 1993, to five batches of Samuel Adams Utopias®
released since 2001. The release of the Samuel Adams Barrel Room Collection
today further demonstrates the company's continued commitment to marrying
traditional brewing methods with craft brewing ingenuity. The release of the
Samuel Adams Barrel Room Collection will mark the first time beer will be
available for purchase at the Boston Brewery to local beer lovers and to craft
beer pilgrims visiting from across the country and around the world.

Passionate about pushing the boundaries of brewing, the Samuel Adams brewers
are constantly experimenting with new techniques and pioneering new recipes to
change the American beer drinker's experience. For Samuel Adams, all of this
experimentation and innovation takes place at the Boston Brewery, its center
of creativity, and the birthplace of every style of Samuel Adams® beers. The
Samuel Adams Barrel Room Collection, which includes Samuel Adams® New World
Tripel, Samuel Adams® American Kriek, and Samuel Adams® Stony Brook Red, are a
result of years of experimentation by the brewers at the Samuel Adams Boston
Brewery. The trio of brews have been aged in Eastern European oak barrels,
originally used to age brandy in Italy, imparting a subtle sweet, toasty note
to each beer. The barrels also allow a small amount of oxygen to slowly seep
in to the brew, smoothing out the flavors in the beer.

"For years, we've been playing with barrels at the brewery, aging small
batches of beer in our Barrel Room. Before now, these beers have only been
available at beer festivals or to a few lucky visitors to our Boston Brewery,"
said Jim Koch, Brewer and Founder. "Our Boston Brewery is where every Samuel
Adams style of beer is dreamed up and nurtured. It has been our hub of
innovation since I started brewing here in 1988; I like to think of it as the
ultimate brewer's workshop."

Twenty-five years ago, craft beer pioneers like Samuel Adams began introducing
beer lovers to more full-flavored, high-quality beers that were unlike the
beers they were accustomed to drinking at the time. At a time when most
American beer tasted alike, Samuel Adams Boston Lager® offered a revolution in
flavorful, fresh, distinct beer and helped become a catalyst for the craft
beer revolution in the 1990's. Today, Samuel Adams continues to push the
boundaries of brewing, challenging beer lover's palates with beers like the
Samuel Adams Barrel Room Collection.

Each style in the Collection is bottled in a 750ml bottle and finished with a
champagne cork. Samuel Adams New World Tripel and Samuel Adams Stony Brook
Red have been bottle conditioned, a process which creates an extra smooth and
balanced flavor in the beer. The Samuel Adams American Kriek is left
uninterrupted to maintain the rich cherry flavor from the Balaton cherries
used in the brewing process. For an optimum drinking experience, the brewers
at Samuel Adams recommend serving each brew in a traditional Tulip-style beer
glass to best capture the beers aromas.

The Samuel Adams Barrel Room Collection beers are available for purchase at
the Samuel Adams Boston Brewery and at select retail locations in
Massachusetts, Denver, Colorado, Maine and New Hampshire for a suggested
retail price of $9.99 per 750ml bottle. The Collection includes:

Samuel Adams New World Tripel: Pale gold in color, this ale is big, flavorful
and complex. A special Belgian yeast strain adds tropical fruit and spice
notes to the crisp dry ale, while Saaz hops add a subtle herbal note. (~10%
ABV)

Samuel Adams American Kriek: The intense black cherry character in this beer
comes from Balaton cherries, which were discovered in Hungary and are now
grown in Michigan. These special cherries are prized for their depth of
flavor. The tartness from the cherries is balanced by a rich, malty character
with toasted oak notes added from the barrel aging. (~7% ABV)

Samuel Adams Stony Brook Red: This unique brew defies traditional beer style
definition. The rich, malty brew combines notes of tart fruit from the yeast
with a toasty oak character from the barrel aging. The long dry finish is
almost wine-like. This is a beer that is satisfying on its own and also pairs
well with many foods such as braised or roasted meats, beef stews and strong
salty cheeses. (~9% ABV)

THE BOSTON BEER COMPANY BACKGROUND:
The Boston Beer Company began in 1984 with a generations-old family recipe
that Founder and Brewer Jim Koch uncovered in his father's attic. After
bringing the recipe to life in his kitchen, Jim brought it to bars in Boston
with the belief that drinkers would appreciate a complex, full-flavored beer,
brewed fresh in America. That beer was Samuel Adams Boston Lager®, and it
helped catalyze what became known as the American craft beer revolution.

Today, the Company brews more than 21 styles of beer. The Company uses the
traditional four vessel brewing process and often takes extra steps like
dry-hopping and a secondary fermentation known as krausening. It passionately
pursues the development of new styles and the perfection of its classic beers
by constantly searching for the world's finest ingredients. While resurrecting
traditional brewing methods, the Company has earned a reputation as a pioneer
in another revolution, the "extreme beer" movement, where it seeks to
challenge drinkers' perceptions of what beer can be. The Boston Beer Company
strives to elevate the image of American craft beer by entering festivals and
competitions the world over, and in the past five years it has won more awards
in international beer competitions than any other brewery in the world. The
Company remains independent, and brewing quality beer remains its single
focus. While Samuel Adams is the country's largest-selling craft beer, it
accounts for just under one percent of the U.S. beer market. For more
information, please visit www.samueladams.com.

SOURCE Samuel Adams

Katie Powell of The Boston Beer Company, +1-617-368-5035,
katie.powell@bostonbeer.com