Betawave Now Reaches 32 Million U.S. Unique Visitors

http://www.businesswire.com/news/home/20091105005540/en

Betawave Offering Surpasses Nickelodeon and Disney in Reach; Leads Glam in Time
Spent

Online Media Network Is #1 in Reach Among Major Youth Sites and #1 in Engagement
Among Major Women Sites
SAN FRANCISCO--(Business Wire)--
Betawave (OTCBB:BWAV), the online media network that delivers highly attentive
audiences to brand marketers, has grown to 32 million unique U.S. visitors
according to comScore`s September ranking, marking a 40% year-over-year growth
rate. In September 2008, Betawave totaled approximately 23 million U.S. uniques.
Time-on-site also reached an unprecedented level with 58 minutes spent per
visitor.

When ranked with major youth media, the aggregation of Betawave`s websites
reaches the most visitors. Betawave`s reach of 32 million unique visitors places
the media company atop the "Big 3" for youth marketing.

Site Total Unique Visitors (000)
[E] Betawave 31,928
[P] Disney Online 30,712
[E] Nickelodeon Kids and Family 28,425
[C] Cartoon Network Online 8,998
comScore Media Metrix, September 2009

Compared to Kid`s Entertainment and Teen Community sites in comScore, Betawave`s
Youth Channel leads with 7.2 million Internet users age 6-17.

Site Total Unique Visitors (000)
[E] Betawave Youth 7,168
[E] Alloy Digital 6,497
[M] Nickelodeon Kids 3,795
[M] Disney Channel 3,169
comScore Media Metrix, September 2009

In addition to its youth audience, Betawave`s Lifestyle Channel achieves the
highest time spent across core women demographics. When comparing time-on-site
with Lifestyle competitors, Betawave users ranked as the most attentive
audiences with an average of 63 minutes of time spent on the site per month.
Glam Media ranked second with about 26 minutes.

Site Total Audience Women 18-49 Moms 25-54
(Min/Visitor) (Min/Visitor) (Min/Visitor)
[E] Betawave Lifestyles 63.1 54.4 46.7
[P] Glam 26.0 30.5 30.5
[P] iVillage 5.4 7.5 8.2
[M] AOL Living 11.5 11.7 12.4
comScoreMedia Metrix, September 2009

"We have discovered that where there is reach and attention, there is
opportunity for brands to make a more meaningful impact on consumers," said Matt
Freeman, CEO, Betawave. "The success of advertising campaigns on our network
continues to prove that attention equals better performance. Users are spending
a lot of time and are more open to interacting with brand messages on Betawave`s
network of sites."

Audiences in Betawave can be found in comScore as [E] Betawave - Potential
Reach, [E] Betawave Youth - Potential Reach, and [E] Betawave Lifestyle -
Potential Reach.

About Betawave Corporation:

Betawave Corporation (OTCBB:BWAV) is an online media network that delivers
highly attentive audiences online. The company reaches 32 million U.S. unique
users in high quality editorial environments. Betawave`s publishers are leading
mid-tail publishers that capture substantial time spent per user each month.*
The Betawave network of sites ranks at or near the top in total audience reach
and time spent across the relevant demographics in five key categories: Teens,
Kids Entertainment, Games, Lifestyles and Parenting. (*Source: comScore,
September 2009.) Betawave is headquartered in San Francisco and New York with
sales offices in Los Angeles and Chicago.

Betawave Corporation
Stephanie Yang, PR Director
415-738-8706
stephanie@betawave.com

Copyright Business Wire 2009