Percy Jackson Cast Electrifies Sunset Strip with the World`s First "Lightning Billboard"

LOS ANGELES--(Business Wire)--
Hollywood`s famed Sunset Strip has long been a pop culture epicenter, but on
October 28 it will truly electrify the motion picture capital of the world when
it gets struck by lightning - courtesy of some history-making Hollywood magic -
as the cast of the upcoming film PERCY JACKSON & THE OLYMPIANS: THE LIGHTNING
THIEF ignites the world`s first "Lightning Billboard."

Fans of the best-selling Percy Jackson books by Rick Riordan (the film is based
on the debut novel), are invited to attend this unique event, and meet the cast
members who bring the story`s beloved characters to life.

Attending the event will be two of the film`s exciting young stars: Logan Lerman
("3:10 to Yuma") who portrays Percy; and Alexandra Daddario ("The
Baby-Sitters"), who stars as another demi-god, Annabeth, daughter of Athena.

Additional star wattage will be provided by expected attendees Pierce Brosnan
("Mamma Mia"), who portrays Chiron, the Centaur who runs a special camp for
these demigods called Camp Half Blood; Melina Kanakaredes ("CSI:NY"), who
portrays Athena, daughter of Zeus; and Kevin McKidd ("Grey's Anatomy"), who
plays Poseidon.

Emitting 1.2 million volts of pure lightning (enough to light several homes),
the PERCY JACKSON Lightning Billboard is located at 8755 Sunset Boulevard in
West Hollywood. The modern and unique marketing tool employs some time-tested
technology: its "lightning" is powered by a transformer invented 100 years ago
by scientist Nikola Tesla, one of the key figures in the birth of commercial
electricity.

As the film`s title suggests, lightning is a key element of the story, set in a
modern world where the twelve Gods of Mount Olympus (perched 600 stories above
the planet on New York`s landmark Empire State Building) are alive and are
creating a new race of young mythological heroes who are demigods -- half
mortal, half god. Percy, the teenage son of Poseidon, is suspected by Zeus of
stealing his lightning bolt, the universe`s most powerful weapon. To prove his
innocence and avoid a devastating war among the gods, Percy embarks on a
transcontinental odyssey to find the real thief. Along his journey, he confronts
fierce enemies determined to stop him, and attempts to save his mother from the
deadly clutches of another Greek god, Hades.

PERCY JACKSON & THE OLYMPIANS: THE LIGHTNING THIEF strikes theaters everywhere
February 12, 2010.

About Fox Filmed Entertainment

One of the world`s largest producers and distributors of motion pictures, Fox
Filmed Entertainment produces, acquires and distributes motion pictures
throughout the world. These motion pictures are produced or acquired by the
following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox
Searchlight Pictures and Twentieth Century Fox Animation.

for Fox Filmed Entertainment
Melinda Wood, 310-369-2312

Copyright Business Wire 2009