Rue La La, Leading Online Private Sale Shopping Destination, Announces Entry Into...

Rue La La, Leading Online Private Sale Shopping Destination, Announces Entry
Into Mobile
Private Sale Shopping is the Perfect Fit for Mobile Shopping

BOSTON, July 13 /PRNewswire/ -- Rue La La (www.ruelala.com) further
revolutionizes ecommerce with the introduction of the first mobile website for
private sale shopping. The launch of m.ruelala.com takes the convenience of
online shopping to an entirely new level by allowing consumers to shop private
sales from the convenience of their iPhones. Rue La La is the first in the
private sale sector to launch mobile shopping.

Rue La La members will be provided a unique opportunity to shop private sale
Boutiques of their favorite designers from their iPhones -- wherever they are
at 11:00 a.m. (ET). Each Boutique lasts 48 hours and features premium
merchandise and services from the most coveted fashion and lifestyle brands in
the world at discounted prices. Members may continue to access Boutiques from
their computers, but with this new technology they can now reach for their
iPhone and never miss out on another designer find.

"Today's shopping is about access -- access to the world's best brands at the
best prices and in the most convenient way possible," explains Ben Fischman,
CEO Retail Convergence, parent company of Rue La La. "In 2008, we introduced
limited time, limited access private sales that changed the way people shop
online -- today we are taking that a step further with the introduction of
m.ruelala.com which allows them to directly access the brands they love in a
new and even more convenient way."

With mobile commerce still in its infancy, Rue La La's time-sensitive private
sale model offers one of the most compelling examples of a brand that is
leveraging the unique benefits of mobile. Because Rue La La members always
want to be the first ones on the website when the daily Boutique events begin
at 11 am, they sometimes miss out on sales when they are away from their
computer. With the introduction of the Rue La La mobile site, iPhone users
will now have access no matter where they are.

The mobile site is initially available for the iPhone, but Rue La La will be
rolling out additional mobile capabilities in the coming months, including an
iPhone application and technology for additional mobile devices. Members can
access the mobile site through m.ruelala.com.

iPhone is a trademark of Apple Inc.

About RueLaLa.com
Rue La La (RueLaLa.com) is an exclusive, invitation-only online destination
where members discover premier-brand, private sale Boutiques, each open for
just two days. New Boutiques open each day at 11:00 a.m. (ET) and feature a
well-edited collection of sought-after offerings from the best brand names in
the world at 50-80% below retail. From coveted "must haves" to the discovery
of something unexpected, Rue La La offers access to apparel and accessories
for both men and women, items for the home and experiences to indulge in at
private sale prices from the convenience of your computer or iPhone.

SOURCE Rue La La

Pam Morris, Pam@alisonbrodpr.com, or Lindsey Kopp, Lindseyk@alisonbrodpr.com,
both of ALISON BROD PUBLIC RELATIONS, +1-212-230-1800, for Rue La La