Arbitron Salutes NAACP 100th Anniversary

Company Honors Historic Civil Rights Milestone - Sponsors Chairman's Reception

COLUMBIA, Md., July 10 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE: ARB)
announced today the company will be a co-sponsor of the National Association
for the Advancement of Colored People (NAACP) Centennial Convention.

Arbitron joins those celebrating the NAACP's enduring presence and its
continuous work on behalf of civil rights. Arbitron is sponsoring the Chairman
of the Board Reception on July 12, an event which provides the opportunity for
attendees to meet and interact with NAACP volunteer leadership from across the
country.

"As the nation's oldest pre-eminent civil rights organization, we congratulate
the NAACP on reaching such an incredible milestone. Little can be done to
move our society forward without the leadership and drive of organizations
like the NAACP, and we are honored to be a part of this notable event," said
Michael Skarzynski, President and CEO, Arbitron. "We are proud to be part of
an event that gathers together so many African American leaders, civil rights
activists, and other influential members of the community."

The NAACP Annual Convention establishes policies and programs of action for
the ensuing year in regards to civil rights advocacy and ensuring equality for
all Americans. This Convention will be held July 11-16 at the New York Hilton
Hotel.

About Arbitron
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the
media -- radio, television, cable, online radio and out-of-home -- as well as
advertisers and advertising agencies. Arbitron's core businesses are measuring
network and local market radio audiences across the United States; surveying
the retail, media and product patterns of local market consumers; and
providing application software used for analyzing media audience and marketing
information data. The company has developed the Portable People Meter, a new
technology for media and marketing research.

About the NAACP
Founded in 1909, the NAACP is the nation's oldest and largest civil rights
organization. Its members in the U.S. around the world advocate for civil and
human rights, conducting voter mobilization campaigns, and monitoring equal
opportunity in the public and private sectors.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

SOURCE Arbitron Inc.

Deirdre Blackwood, +1-410-312-8523, or didi.blackwood@arbitron.com, or Jessica
Benbow, +1-410-312-8363, or jessica.benbow@arbitron.com, both of Arbitron
Inc.