Reebok Hockey launches the new 9K Pump Skate

The new skate that powered Sidney Crosby and Pavel Datsyuk to the Stanley Cup
Final

MONTREAL, May 23 /PRNewswire/ - On Sunday June 1st the wait will be over.
After much anticipation, REEBOK Hockey will be unveiling its newly re-designed
9K Pump skate. Hockey enthusiasts will finally be able to get their hands on
the skates that have helped Sidney Crosby and Pavel Datsyuk excel in the NHL
playoffs this year.
Following the initial success of the first generation of the 9K pump skate
launched in 2005, REEBOK Hockey has taken skate design to the next level with
this year's model. Developed in collaboration with NHL players, the new REEBOK
9K pump enhances the efficiency of energy transfer to the ice through its
stability and structural support while being one of the lightest skates in the
market. The 9K Pump skate guarantees heel lock, ankle support, and enhanced
forward flex, accelerating more power and speed into each and every stride.
Featuring Pump Technology which offers players the maximum in personalized
performance and comfort, the 9K also includes Pro Armour III R-Core Outer
shell, a lightweight core that provides structural support and superior
stability for the skater. Additional features such as Dri-Lex liner with Aegis
Micro Shield, Griptonite Footbed, and Lightweight Low Profile Carbon Outsole
reinforce comfort and stability for the skater, allowing them to focus on
their performance on the ice.
Some of the NHL's most talented players have embraced the 9K Pump as their
skate of choice for the past NHL season. Among others, Sidney Crosby, Dion
Phaneuf, Pavel Datsyuk, Patrice Bergeron, Daniel Sedin, Henrik Sedin and Nik
Antropov relied on the 9K Pump skate.
Post-season, the new 9K Pump Hockey Skate has been part of the success
behind Sidney Crosby and Pavel Datsyuk's performance. After the first three
rounds of the playoffs, Crosby is tied for # 1 and Datsyuk is tied for # 3 in
playoff scoring - no doubt due to their speed and agility on the ice.
The 9K Pump skate is available in Youth ($149.99), Junior ($329.99) and
Senior ($549.99) sizing and is available in key sporting goods stores across
America.
Be sure to check out www.rbkhockey.com for more details!
Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in
Montreal. With operations in Canada, the United States and Europe, the Company
is the world's largest designer, manufacturer and marketer of hockey equipment
and related apparel under two of the most recognized hockey brand names:
REEBOK Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional
hockey players than any other company, including superstars like Sidney Crosby
and Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of
the National Hockey League, the American Hockey League, the Canadian Hockey
League and several NCAA and national teams.
SOURCE Reebok-CCM Hockey

For media inquiries please contact: Genevieve Handler, Birchall & Associates
Public Relations: (416) 528-4418, genevieve@birchallpr.com; Dan Sarro, Reebok
Public Relations: (781) 401-5555, daniel.sarro@reebok.com/