Customers Vying for Drives of New Lexus HS 250h Hybrid in DriveHS.com Promotion

TORRANCE, Calif., July 10 /PRNewswire/ -- The 2010 Lexus HS 250h, which will
be available later this summer, is the world's first luxury car available with
only a hybrid engine. It will be a driving experience like none other, and
customers are hoping to win some time behind the wheel in the DriveHS.com
promotion.

Customers are posting their profiles and a statement about why people should
vote for them on DriveHS.com, then encouraging their friends, family, and even
strangers, to vote for them. The top vote-getter will get a one-year lease of
a 2010 HS 250h, a weekend at a Fairmont Resort and a Lexus Hybrid Living gift
package. The other top 100 vote-getters will get a week-long drive of the HS
and a Lexus Hybrid Living gift package.

Additionally, every person who submits a vote will be entered into a random
drawing to also win the use of an HS for a year.

"There's no other luxury car like the HS 250h hybrid and we know that people
who get behind the wheel will be amazed by its innovation, luxury and
sustainability," said Dave Nordstrom, Lexus vice president of marketing.
"This promotion is an opportunity to introduce people to the HS and it gets
them excited about the possibility of driving it."

To showcase the promotion, Nordstrom is featured in a video on DriveHS.com
that explains the promotion, urges customers to sign up, and gives some tips
on how to generate votes. Some of the ideas include hosting a voting party,
joining facebook.com/lexus to do some campaigning, and posting a video on
YouTube.

Response to the contest has been strong, with the winners being determined
when the contest closes July 31.

SOURCE Lexus

Nancy Hubbell of Lexus Communications, +1-310-468-7633