WeeWorld Reaches 25 Million WeeMees Worldwide

BOSTON, MA, Dec 15 (MARKET WIRE) --
WeeWorld, the most popular interactive avatar community and home of the
WeeMee, today announced that more than 25 million WeeMees have been
created worldwide. WeeWorld, which gives users of all ages an opportunity
for self-exploration and expression in a safe, fun environment, is now
one of the largest virtual communities.

According to recent comScore stats, WeeWorld grew faster in the United
States than other industry players in terms of unique visitors (60
percent), total minutes spent on the site (400 percent) and total visitors
(200 percent). WeeWorld users spend an average of 135 minutes per month in
the virtual community, which is one of the highest rates of engagement in
the category. WeeWorld has become a viral force, with 90 percent of new
users being the result of organic growth through word-of-mouth and
grassroots buzz and the balance through partnerships.

Virtual communities like WeeWorld are poised for continued growth.
Strategy Analytics predicts that in the next 10 years 22 percent of global
Internet users will have registered for one or more virtual communities
resulting in a market approaching one billion registrants and an eight
billion dollar service opportunity.

"What drives so many users to WeeWorld is the universal appeal and iconic
image of the WeeMee for all demographics, regardless of age, race or
gender," said Lauren Bigelow, General Manager and SVP of Marketing for
WeeWorld. "What keeps users coming back is the continuously evolving
experience. There is always something new to explore, whether it is a new
game to play, a new place to visit in World or a new item to accessorize
their WeeMee or Room."

Currently, WeeWorld users purchase a wide range of unique assets which
include branded items like those from actress, singer and producer
Raven-Symone, best known for her role as Raven Baxter on the Disney
Channel's "That's So Raven." New Raven assets include a silver, sparkling
top and high-heeled shoes, silky dress, specially created eye mask,
black-sequined dress and an exclusive hairstyle and eyelashes.

To experience WeeWorld and create your own WeeMee, visit:
http://www.weeworld.com. Or to see what is new on the site, visit:
http://www.weeworld.com/whatshot/news/.

About WeeWorld:

WeeWorld (www.weeworld.com) is the most popular interactive avatar
community and a trusted site for dynamic self-expression, creation and
communication. Through an expansive palette of features, clothes,
accessories, hobbies, etc., WeeWorld users can create their personalized
WeeMee avatar, connect with friends, decorate their own visual space, send
animated messages, play games and more. More than 25 million WeeMees
worldwide are redefining avatar demographics and establishing the WeeMee
as the world's most widely used and recognized avatar. WeeMees can be
created on many sites including Windows Live Messenger, AIM and Skype,
and are portable to all major social networks and blogging sites.
WeeWorld has offices in Boston, London and Glasgow, and is funded by
Accel Partners (www.accel.com) and Benchmark Capital (www.benchmark.com).

WeeWorld Contacts:
US Contact:
John Connolly
(781) 861-7800
Email Contact

UK Contact:
Alyssa Taffet
+44 (0)207 758 8280
Email Contact

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