Lifetime Networks Launches Lifetime Television HD Channel

Carriage Deals Signed With AT&T and Verizon

NEW YORK, April 16 /PRNewswire/ -- In a significant expansion of its
multi-platform business, Lifetime Networks announced today that it has
launched Lifetime Television HD, joining sister channel Lifetime Movie Network
HD, which bowed last year.
In making this announcement, Lori Conkling, Executive Vice President,
Distribution, said that Lifetime Networks has signed deals with AT&T
U-verse(SM) TV and Verizon FiOS TV to carry the new service. Lifetime HD
features programming from the #1 women's network including the smash hit drama
"Army Wives" and popular Lifetime Original Movies like the upcoming "The Tenth
Circle."
Conkling said: "Our research shows that 85 percent of women 18-54 said
they were interested in watching movies in high-definition*, far exceeding any
other genre. A recent survey also showed that nearly half of women 18-54 want
to add either Lifetime or Lifetime Movie Network to their high-definition
package. In launching Lifetime Television HD, together with Lifetime Movie
Network HD, we are giving women what they want. With these agreements, we're
delighted that AT&T and Verizon will carry all of our networks."
The Lifetime Networks survey also showed that about 90 percent of women
are involved in the purchase of HD TVs.
AT&T U-verse TV and Verizon FiOS TV have carried Lifetime Movie Network
HD, the only 24/7 basic cable movie channel for women, since 2007.
"We're thrilled to include Lifetime Television HD on AT&T U-verse TV as
part of our extensive HD lineup," said Dan York, AT&T U-verse TV, Head of
programming and content. "We know it's important to offer our U-verse
customers a wide variety of HD content that speaks to their interests, and
Lifetime's quality programming will reach an important audience."
"The popularity of high-definition TV continues to grow, and Verizon's
FiOS TV subscribers are looking for high-quality HD programming," said Terry
Denson, Vice President, FiOS TV content and programming. "The Lifetime
Television HD channel will be a great addition to our expanding HD channel
lineup."
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME is
committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and their
families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and
Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment
Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney
Company.
*2007 online survey among nationally representative sample of W18-54 who
are digital cable influencers.
SOURCE Lifetime Networks

Gary Morgenstein, Lifetime Networks, +1-212-424-7162, or
morgenstein@lifetimetv.com