George Garrick Named CEO and Chairman of Mochi Media

SAN FRANCISCO, CA, Nov 13 (MARKET WIRE) --
Mochi Media today announced that George Garrick has been named Chief
Executive Officer and Chairman of the Board. Mochi Media's co-founder and
former CEO Jameson Hsu, led the CEO search, and will continue to focus on
product development while leading collaboration between the company, the
game development community, publishers and advertisers in the newly
created role of Chief Mochi.

Garrick is a pioneer in online advertising, having served as CEO of
Flycast Communications where he led the company's IPO and subsequent sale
to CMGI in 2000 for more than $2 billion. Flycast was one of the first
direct response online ad networks and re-defined the standard model for
Internet advertising. Garrick has previously served as CEO of Jingle
Networks, operator of 1-800-FREE-411, helping to raise $70 million in
funding, increase revenue and valuation, and putting the company on track
to quickly become profitable, as well as Wine.com and PlaceWare, which
was acquired by Microsoft. Earlier in his career, George was North
American CEO of Information Resources, Inc.

Hsu led the search for a new CEO after a year of strong growth for Mochi
Media. In 2008, the reach of MochiAds, Mochi Media's advertising and game
distribution network, has grown to 70 million unique users per month
across a catalog of more than 5000 games. The company also introduced
MochiAds For Publishers, a free service that allows publishers to search,
add and make money from the company's catalog of high quality games. Most
recently, Mochi Media teamed with Google to expand the reach of its
recently launched AdSense for Games offering. Garrick joins recent
executive hires Eric Boyd, former vice president of platform engineering
at Yahoo!, and Carol Werner, former vice president of sales at MySpace,
to round out Mochi Media's senior leadership team and position the
company for the next phase of growth.

"More than a third of Internet users go online to play games and that
number will only continue to grow as game quality and sophistication
improve and the online game audience expands across all demographics,"
said Garrick. "Mochi Media is the only company that offers valuable
resources for everyone involved in online gaming -- a platform for
developers to distribute and make money from their games, a new way for
publishers to drive and better monetize traffic and a way for advertisers
to reach large numbers of highly engaged consumers through games. The
online gaming market will grow exponentially in the coming months and
Mochi Media is well positioned to both fuel and capitalize on that
growth."

"This is a very exciting time for Mochi Media," Hsu said. "Adding George
to our team brings a new level of leadership and experience to the
company. His work with Flycast forged a new direction in online
advertising that is very similar to what Mochi Media is doing in the
online games space -- breaking new ground and creating value for
advertisers, publishers and a host of complementary players in the space.
As we enter 2009, we're confident that the team, technology and traction
we've built will set the stage for continued growth and help online games
emerge as the next big channel for online marketers."

About Mochi Media

Mochi Media is a platform dedicated to fueling the creativity of the
gaming community through its products and services. The core product,
MochiAds, is the largest online games advertising network for developers,
advertisers and publishers. The network provides game developers with
monetization, distribution and analytics while providing advertisers with
turnkey opportunities to reach over 70 million unique users per month. The
thousands of online games available in the game catalog provide publishers
with engaging content to entertain and monetize their users. Mochi Media
is headquartered in downtown San Francisco and funded by Accel Partners
and Shasta Ventures.

Press Contact:

Jason Throckmorton or Corey Lewis
LaunchSquad
(415) 625-8555
mochimedia@launchsquad.com

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