ATA Seeks Nominations for Mike Russell 'Good stuff' Trucking Image Award

Fri Jul 10, 2009 12:24pm EDT
 
[-] Text [+]
ARLINGTON, Va., July 10 /PRNewswire-USNewswire/ -- The American Trucking
Associations today announced that it is seeking nominations for the third
annual Mike Russell "Good stuff" Trucking Image Award. The award honors those
that creatively generate positive awareness of the trucking industry. 

"As an industry, it is important that we highlight trucking's essentiality,"
said ATA President and CEO Bill Graves. "This award provides a chance to
recognize those that have gone above and beyond to promote trucking's role as
the backbone of the American economy."

Submissions will be evaluated by an impartial panel of judges based on
creativity, execution and reach/impact. All submissions must be submitted to
the image campaign by Sept. 14, 2009. Winners will be announced during ATA's
annual Management Conference & Exhibition Oct. 4-7 in Las Vegas, Nev.

"This is the third year for this award and I am more impressed with each
submission," said ATA's Communication and Image Policy Committee Chairman Mike
Kelley with YRCW.  "The trucking industry is fortunate to have such dedicated
and resourceful members and I look forward to this year's nominations."

For a Mike Russell "Good stuff" Trucking Image Award nomination form, visit
http://www.truckline.com/Programs/Documents/Image%20Tools%20and%20Information/2009%20Good%20stuff%20Award%20Form.pdf

The award is named in honor of the late Mike Russell, a trucking industry
supporter and media official who helped develop the "Good stuff. Trucks Bring
It." campaign as Vice President of Public Affairs for the American Trucking
Associations. Russell's efforts to improve the image of the trucking industry
inspired this award. 

"Good stuff. Trucks Bring It" is an industry-wide campaign aimed at improving
the image of trucking. By emphasizing the relevance of trucking to all aspects
of American society, the image campaign presents the public with a positive,
modern image of the professional driver and industry. Everything we use comes
by truck. "Trucks bring It" is how the industry informs the public of its
importance. www.trucksbringit.com. 

The American Trucking Associations is the largest national trade association
for the trucking industry. Through a federation of other trucking groups,
industry-related conferences, and its 50 affiliated state trucking
associations, ATA represents more than 37,000 members covering every type of
motor carrier in the United States. www.truckline.com




SOURCE  American Trucking Associations

Eric Reller of the American Trucking Associations, +1-703-838-1896

 

Featured Broker sponsored link

Editor's Choice

A selection of our best photos from the past 24 hours.   Slideshow 

Most Popular on Reuters

  • Articles
  • Video