ATA Seeks Nominations for Mike Russell 'Good stuff' Trucking Image Award
ARLINGTON, Va., July 10 /PRNewswire-USNewswire/ -- The American Trucking Associations today announced that it is seeking nominations for the third annual Mike Russell "Good stuff" Trucking Image Award. The award honors those that creatively generate positive awareness of the trucking industry. "As an industry, it is important that we highlight trucking's essentiality," said ATA President and CEO Bill Graves. "This award provides a chance to recognize those that have gone above and beyond to promote trucking's role as the backbone of the American economy." Submissions will be evaluated by an impartial panel of judges based on creativity, execution and reach/impact. All submissions must be submitted to the image campaign by Sept. 14, 2009. Winners will be announced during ATA's annual Management Conference & Exhibition Oct. 4-7 in Las Vegas, Nev. "This is the third year for this award and I am more impressed with each submission," said ATA's Communication and Image Policy Committee Chairman Mike Kelley with YRCW. "The trucking industry is fortunate to have such dedicated and resourceful members and I look forward to this year's nominations." For a Mike Russell "Good stuff" Trucking Image Award nomination form, visit http://www.truckline.com/Programs/Documents/Image%20Tools%20and%20Information/2009%20Good%20stuff%20Award%20Form.pdf The award is named in honor of the late Mike Russell, a trucking industry supporter and media official who helped develop the "Good stuff. Trucks Bring It." campaign as Vice President of Public Affairs for the American Trucking Associations. Russell's efforts to improve the image of the trucking industry inspired this award. "Good stuff. Trucks Bring It" is an industry-wide campaign aimed at improving the image of trucking. By emphasizing the relevance of trucking to all aspects of American society, the image campaign presents the public with a positive, modern image of the professional driver and industry. Everything we use comes by truck. "Trucks bring It" is how the industry informs the public of its importance. www.trucksbringit.com. The American Trucking Associations is the largest national trade association for the trucking industry. Through a federation of other trucking groups, industry-related conferences, and its 50 affiliated state trucking associations, ATA represents more than 37,000 members covering every type of motor carrier in the United States. www.truckline.com SOURCE American Trucking Associations Eric Reller of the American Trucking Associations, +1-703-838-1896
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