easyBus.co.uk and VisitBritain Join Hands

LONDON, UNITED KINGDOM, Jul 10 (MARKET WIRE) --
easyBus has teamed up with VisitBritain, Britain's National Tourism
Agency, to help promote Britain as a great value destination to European
travellers. As London's price-leading low-cost London airport transfer
travel brand, easyBus will feature alongside other UK travel brands such
as easyJet and VisitBritain, in joint public relations, online
advertising, offline and microsite initiatives to promote Britain. With
Sterling now 30% weaker against most EU currencies compared to 2008
levels, Britain and the London capital are now a much more affordable and
attractive option for many EU travellers.

The Value Campaign will target travellers contemplating travel to
Britain, who will be made more aware of value brands such as easyBus and
the other VisitBritain Value Campaign partners for inclusion in their
travel planning.

Travelling to and from London's airports has never been cheaper, or of
such good value for this audience.

easyBus recently launched a new bus service that runs direct to Gatwick
Airport from Fulham Broadway, west London. It has never been easier to
get to the wide selection of hotels and bed & breakfasts in the
Bayswater, Notting Hill and Earls Court areas. easyBus' other routes to
both Stansted and Luton airports are also sure to be popular with
in-bound tourists who choose low-cost airlines, such as easyJet, to fly
to Britain this summer.

Jonathan Crick, chief executive, easyBus, said: "offering a great product
at unbeatable fares is central to the easyBus brand offering and
partnering with VisitBritain for their Value Campaign goes hand-in-hand
with easyBus' aim to make travel into and out of London more affordable
for all airline passengers."

With the UK and European holiday season now in full swing, easyBus has
also made available its full summer airport bus and coach schedules to
tie-in with the holiday season's flight arrival and departure times.
Visit easyBus at http://www.easybus.co.uk/.

Ends

Notes to editors:

About easyBus

- easyBus was founded in 2004 by Stelios, the founder of easyJet.

- Over one million passengers have travelled with easyBus since the
travel brand first launched.

- easyBus operates fast non-stop London airport transfers between Central
London and Stansted, Gatwick and London Luton airports.

- easyBus tickets start from Pounds Sterling 2 online; the earlier
travellers book online, the more they can save.

- Tickets may also be bought from the easyBus ticket desks in London
airport arrivals.

- Book online at www.easybus.co.uk

About VisitBritain

- VisitBritain is responsible for promoting Britain as a world class
tourist destination and for developing England's visitor economy. It has
representatives in 36 countries around the world and has expanded into
India, China, throughout Eastern Europe and Southeast Asia.

- Provisional figures for 2008 indicate overseas residents made 32
million visits to the UK, down by -2% on 2007. They spent Pounds Sterling
16.4 billion, which before adjusting for inflation, is +3% up on 2007

- Every year over 12 million visits are made by international consumers
to the 46 websites that make up VisitBritain's global family of websites,
www.visitbritain.com, which together provide information in 26 different
languages.

Contacts:
easyOffice
Derek Wilson
0207 0224904
system@easybus.co.uk

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