Hoover`s Announces Free, Three-Part Webinar Series - "Business Essentials: Building Strong Foundations for 2009"

AUSTIN, Texas--(Business Wire)--
Hoover's, Inc. (www.hoovers.com) today announced the next three-part segment of
its ongoing free Webinar series, Business Essentials: Building Strong
Foundations For 2009, presented in conjunction with Bulldog Solutions
(http://www.bulldogsolutions.com/about).

Join Hoover`s and Bulldog Solutions for insight and best practices from some of
the most respected business authorities. Each will focus on three critical
divisions of your organization. Participants are invited to submit questions
during the event for a live Q&A at the end of each presentation.

Event 1:Sales 2.0: How to Sell Smarter and Win More Business

Date: Tuesday, July 14, 2009

Time: 11:00 a.m. - 12:00 p.m. CST

In an economy where sales managers need to close deals faster while also
reducing the cost of the sale, it`s critical they understand and use Sales 2.0
tools effectively. This first event takes a look at the technologies and best
practices to improve lead management, accelerate the sales process, decrease
costs and enhance the customer experience.

Join Selling Power CEO Gerhard Gschwandtner, SBTV President Dan Demko and
Hoover`s Vice President of Sales, Karen Kennedy, to learn how to deploy the
right strategy and Sales 2.0 tools to win more sales. You will learn:

* How to evaluate Sales 2.0 solutions for your business
* Best practices for implementing Sales 2.0 technologies
* Which solutions offer the fastest return on investment
* Keys to transitioning your sales process to be more Sales 2.0-enabled

Event 2: Let's Talk: Using Social Media to Grow Your Business

Date: Wednesday, July 15, 2009

Time: 11:00 a.m. - 12:00 p.m. CST

Social media presents new opportunities, targeted channels to customers and
unique options to interact. It also presents a host of new challenges. Presented
by Duct Tape Marketing founder John Jantsch, this second event will cover how to
take advantage of the evolving social media trend as a primary marketing
strategy - complete with practical, low-cost action steps to help you get
started immediately. Topics will include:

* How to develop social media content plan
* How to engage prospects and customers
* How to manage the new found workload
* Tools and tips for brining it all together

Event 3:Strategies for Recruiting in a Recession: 7 Ways Recruiters Can Help
Meet Revenue Goals

Date: Thursday, July 16, 2009

Time: 11:00 a.m. - 12:00 p.m. CST

It is important, yet challenging, to hire leadership that can guide your company
in the right direction. In today`s economy most organizations face tighter
budgets, larger pools of candidates and increased pressure to deliver.

Designed specifically for corporate recruiters, this third event will be
presented by TheLadders Vice President of Marketing and Alliances, Stephen
Gamble, and will provide practical steps to meet these challenges and make the
most out of your recruiting efforts. You will learn:

* Seven strategies for recruitment in a recession
* Survey results on the most important factors for strategic hiring
* Proprietary research analyzing online executive recruitment strategies

About Hoover's, Inc. - The Fastest Path To Business

Hoover`s, a D&B company, provides its customers with insight and actionable
information about companies, industries and key decision makers, along with the
powerful tools to find and connect to the right people to get business done.
Hoover`s provides this information for sales, marketing, business development,
and other professionals who need intelligence on U.S. and global companies,
industries, and the people who lead them. Hoover`s unique combination of
editorial expertise and one-of-a-kind data collection with user-generated and
company-supplied content gives customers a 360-degree view and competitive edge.
This information, along with powerful tools to search, sort, download and
integrate the content, is available through Hoover`s (http://www.hoovers.com),
the company`s premier online service. Hoover`s is headquartered in Austin,
Texas.

About Bulldog Solutions

Bulldog Solutions is an online marketing agency that changes the way BtoB
companies define demand generation strategy, engage prospects and convert leads
to customers. We power demand generation and demand management programs for many
of the best business brands in the world. Industry leaders have recognized our
unique process and technologies as best-in-breed at turning a higher proportion
of prospects into sales and improving the return on marketing investment. We`re
headquartered in Austin, Texas.

Hoover's, Inc.
Lisa Glass, 512-374-4662
lglass@hoovers.com

Copyright Business Wire 2009