Home Box Office and Comcast to Launch HBO® and Cinemax® on Broadband for the First Time Nationally Through On Demand Online

The HBO and Cinemax Broadband Services, Featuring Award-Winning Original
Programming, Theatrical Films and More, To Be Made Available For Free to
Comcast`s HBO and Cinemax Subscribers
NEW YORK & PHILADELPHIA--(Business Wire)--
Home Box Office, Inc. and Comcast Corporation (NASDAQ: CMCSA, CMCSK) today
announced a partnership that will offer award-winning television and movie
content from HBO and Cinemax online for the first time as an added value to
Comcast`s HBO and Cinemax customers nationwide. The HBO and Cinemax broadband
services will be available as part of Comcast`s On Demand Online trial,
accessible via Comcast.net and Fancast.com. On Demand Online is a new service
that will significantly expand the number of top-rated TV choices available
online to Comcast cable customers free of charge.

The HBO and Cinemax broadband services will initially provide a combined total
of 750 hours a month of programming and will grow over time. HBO and Cinemax
will greatly enhance On Demand Online`s line-up which already includes hit
programming from and Time Warner Inc.`s Turner networks TNT and TBS, as well as
Starz.

At launch, the HBO and Cinemax broadband services on Comcast`s On Demand Online
will include:

* Full-length episodes of current and classic HBO series like True Blood®,
HungSM, Entourage®, Curb Your Enthusiasm®, The Wire®, Sex and the City®, The
Sopranos®and Real Time with Bill Maher.
* Popular theatrical movies including Transformers, The Dark Knight, Tropic
Thunder, Atonement, Brokeback Mountain, Michael Clayton, Shrek the Third, Kung
Fu Panda, Get Smart, The Bourne Ultimatum, The X-Files: I Want to Believe.
Titles coming soon include: Juno, Dr. Seuss` Horton Hears A Who, Mama Mia! and
Burn After Reading.
* Top classic films such as Jurassic Park, Big, Mrs. Doubtfire, Speed and
Rosemary`s Baby.
* HBO Family programming including enduring favorites like Harold and the Purple
Crayon.

Following the launch, HBO and Cinemax programming will be updated frequently,
with subscribers able to choose from a number of programs in HD including HBO
Films, series, documentaries, sports, specials and comedy as well as theatrical
films. Customers will be able to view certain new programs online immediately
after they air on television and will have access to an extensive library of
past programming.

"On the heels of the TV Everywhere agreement between Time Warner and Comcast,
we`re pleased to be partnering with Comcast to deliver our HBO and Cinemax
broadband services on a national level," said Eric Kessler, HBO Co-President.
"The broadband services are the latest in a line of digital offerings that have
dramatically changed the viewing experience for our subscribers, providing them
with more access, choice, and even greater value to their subscriptions."

"HBO is an iconic brand with award winning original programming and exclusive
feature films and we are thrilled they are joining us in our mission to make our
services available online to our customers," said Matt Bond, Executive Vice
President of Content Acquisition for Comcast. "For the first time HBO and
Cinemax customers around the country will be able to watch their favorite shows
and movies online at no additional cost. This agreement is an important
milestone in our long-term strategy of enabling customers to watch popular
television and movie content when and where they want it."

In a joint announcement last month, Time Warner Inc. and Comcast introduced a
set of principles called "TV Everywhere." Developed by the two companies, the
principles are designed to serve as a framework to facilitate deployment of
online television content in a way that is consumer friendly, pro-competitive
and at no additional cost to customers.

The HBO and Cinemax broadband services will be part of Comcast`s technical trial
of On Demand Online with approximately 5,000 customers from across the U.S. in
the coming weeks - the first national trial of its kind. A major focus of the
trial is to test Comcast`s new "authentication" technology, which will allow
Comcast customers to receive the same content online for free that they
subscribe to on TV. The service will utilize a simple log-on system for
streaming content and, in the future, will allow for download content to go. The
On Demand Online service will roll-out in phases, adding new features,
functionality and content over time to provide consumers with a new way to watch
television.

On Demand Online is part of Comcast`s Project Infinity, the company`s long-term
vision to give customers an ever growing amount of video content on multiple
platforms, whenever they want.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation's
leading provider of entertainment, information and communication products and
services. With 24.1 million cable customers, 15.3 million high-speed Internet
customers, and 6.8 million Comcast Digital Voice customers, Comcast is
principally involved in the development, management and operation of cable
systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television,
Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports
networks operated by Comcast Sports Group and Comcast Interactive Media, which
develops and operates Comcast's Internet businesses, including Comcast.net
(www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor,
whose major holdings include the Philadelphia Flyers NHL hockey team, the
Philadelphia 76ers NBA basketball team and two large multipurpose arenas in
Philadelphia.

About HBO

Home Box Office, Inc. is the premium television programming subsidiary of Time
Warner Inc., providing two 24-hour pay television services - HBO® and Cinemax® -
to over 40 million U.S. subscribers. The services offer the most popular
subscription video on demand products, HBO On Demand and Cinemax On Demand, as
well as HBO GO, HD feeds and multiplex channels. Internationally, HBO branded
television networks, along with the subscription video on demand products HBO On
Demand and HBO Mobile, bring HBO services to over 50 countries. HBO programming
is sold into over 150 countries worldwide.

HBO®, Cinemax® and related channels and service marks are the property of Home
Box Office, Inc. All Rights Reserved.

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Comcast
Jennifer Khoury Newcomb, 215-286-7408
John Demming, 215-286-8011
or
HBO
Jeff Cusson, 212-512-1343

Copyright Business Wire 2009