Aprimo Poised to Increase B2B Market Share in Lead Management Automation Industry

INDIANAPOLIS--(Business Wire)--
Aprimo, Inc., a global provider of Global and Interactive Marketing Software,
has been described as being in the "best position to capture B2B market share"
among the four incumbent marketing and sales automation vendors reviewed in the
recent independent report, "B2B: Lead Management Automation Market Overview"
(Forrester Research, Inc., September 2009).

"We`ve been working with our B2B marketing customers to continually enhance the
approach and innovation in online lead management and nurturing to assure solid
and measurable marketing ROI. We`ve long been a leader in driving marketing
change in the B2C marketplace and we add value by empowering B2B marketers to
drive more compelling prospect conversations and lead management processes in
the online and offline communities," said Bill Godfrey, CEO of Aprimo. "We
continue to enjoy solid growth and results even in light of the recent economic
pressures, and are excited about the continued business opportunity for us and
our customers in the marketing software management and performance market."

Aprimo`s opportunity to increase its B2B market penetration will be further
enhanced by its upcoming release of Aprimo Marketing Studio, a digital,
on-demand version of its interactive marketing solution that will feature
cutting-edge tools for search engine marketing and social media creation and
management.

According to the independent report, "Aprimo has made across-the-board
improvements to campaign management, application usability, and overall product
strategy that, among the incumbents, put it in the best position to capture B2B
market share1."

About Aprimo

Aprimo is a leading provider of on-demand marketing software solutions that
increase the efficiency and effectiveness of marketing organizations. Aprimo
software manages online and offline marketing activities, financials, projects
and assets, while improving execution of marketing campaigns and events.
Aprimo's on-demand applications can work individually to address a specific
marketing issue or combine to provide an integrated suite. Aprimo`s solutions
accelerate the marketing productivity of hundreds of leading companies including
Adobe, Bank of America, Cabela`s, Ernst & Young, Honda, King Pharmaceutical,
Pearson Education Ltd, Time Warner Cable-NY, Wal-Mart, and Warner Bros.

For more information call + 1.317.803.4300 or visit aprimo.com.

1 "B2B Lead Management Automation Market Overview," Forrester, September 22,
2009

Aprimo
Kelly Turner, 317-860-2431
Media Relations
Kelly.Turner@Aprimo.com
or
PAN Communications
Lisa Astor or Andy Dear
978-474-1900
Aprimo@pancomm.com

Copyright Business Wire 2009