Research and Markets: 2008-2009 Annual Report on China's CDMA Mobile Phone Market

Mon Jul 6, 2009 1:56pm EDT
 
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DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/c1ff35/20082009_annual_r) has
announced the addition of the "2008-2009 Annual Report on China's CDMA Mobile
Phone Market" report to their offering. 

Vendors Involved: Samsung, Huawei, LG, ZTE, Coolpad, Hisense, K-Touch, Gionee,
Dopod, Konka, Beijing Huaqi Information Digital Technology, Bird, Haier, China
Telecom, Qualcomm, GenieNRM, VSENS, Surfing, etc. 

In 2008, with China's operators' reorganization, China Telecom acquires China
Unicom's CDMA network and services. Affected by vacuum CDMA market promotion and
other operators' scramble for subscribers in the period of reorganization, its
users have large scale loss in many months, CDMA mobile phone sales have been
seriously affected. However, experts consider CDMA has bright future, the
industry chain has rapid activation, and many manufacturers enter CDMA terminal
field and China Telecom's first batch of centralized purchasing mobile phone. 

With regard to brand structure, ZTE and Huawei has the most serious impact of
telecom reorganization, their market shares decline rapidly in 2008H2. However,
China's domestic vendors have achievements in China Telecom's centralized
purchasing mobile phones, their acceptances of the bid account for over 70%.
Affected by China Telecom's effort to CDMA service and CDMA's middle-and
high-end positioning, CDMA has abundant terminals and functions; smart phone, TV
mobile phone ad WiFi mobile phone emerge. 

In the face of changes and challenges of competition and market, release of
2008-2009 Annual Report on Chinas CDMA Mobile Phone Market helps vendors,
investors and industry insiders grasp more accurately laws governing the markets
development and in combing the development track of application value. 

On the basis of mobile phone retail and monitoring database, the report depicts
changes in the market from the angel of product structure, price segments,
regional structure, provincial and cities structure, user structure, function
segments and sales channels, and clearly identifies the development trend. 

Enterprises performance in the dimension of market segments, competitive
strategy and SWOT analysis, CPM matrix system consisting of 6 items and 31
sub-items, to review the makings of success in the marketplace. Vendors are
divided into four quadrants including leaders and challengers. Through
regression modeling and expert verification in major market segments, it
conducts analysis of related industry links, and presents valuable trend
analysis and quantitative forecast result. 

Key Topics Covered:

* I. Overview of Global CDMA Mobile Phone Market in 2008 
* II. Overview of Chinas CDMA Mobile Phone Market in 2008 
* III. Factors Affecting the Market 
* IV. Forecast on the Development of Chinas CDMA Mobile Phone Market, 2009-2011 
* V. Analysis on Development Trend of Chinas CDMA Mobile Phone Market, 2009-2011

* VI. Analysis on the Competition of China's CDMA Mobile Phone Market (I)
Overall Competition Situation 
* VII. User Requirements Study 
* VIII. Recommendations

For more information visit
http://www.researchandmarkets.com/research/c1ff35/20082009_annual_r





Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716 

Copyright Business Wire 2009

 

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