Alger Unveils New Brand Identity

Mon Jul 6, 2009 1:56pm EDT
 
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NEW YORK, July 6 /PRNewswire/ -- Fred Alger Management formally unveiled a new
brand identity today that represents a significant milestone in the company's
45 year history. Alger introduced the new brand identity to reflect the
organization's core values and introduce a bolder and fresher look that is
consistent with the company's culture and philosophy.  Alger's new identity
will go hand in hand with the firm's time-tested philosophy of investing in
companies undergoing Positive Dynamic Change; market leaders and innovators
who quickly take advantage of opportunities as they arise.  Alger's unifying
theme: "Inspired by Change, Driven by Growth" will drive home this vision.

Alger has simplified and unified the firm's look and feel across all Alger
platforms including print, web and media, with a new logo and impactful
imagery. "Our new brand identity will enable Alger to be more consistently
recognized within our most important markets," said Dan Chung, Chief Executive
Officer of Fred Alger Management. "Alger was one of the founders of what is
now known as 'Growth' investing, and we think this new identity continues to
illustrate that leadership." 

Nicole Franklin, Vice President of Marketing Communications said, "We've
revamped all of our communications -- print, media, and advertising
communications -- and given them a new design aesthetic that truly conveys
Alger's history, strength and passion." In addition, today, Alger is launching
an updated website -- www.alger.com. "The new website," said Vice President of
Internet Marketing, Alex Bernstein, "will help bring this message to our
valued clients."

About Fred Alger Management
 
Fred Alger Management, Inc. was founded in 1964 and manages more than $9
billion. Alger's investment philosophy is focused on discovering companies
undergoing Positive Dynamic Change, which we believe offer the best investment
opportunities. Alger investment products are available to retail and
institutional investors through Alger mutual funds and separately managed
accounts. Fred Alger & Company, Incorporated, a broker-dealer, offers mutual
funds as well as institutional funds for defined benefit and defined
contribution plans. For more information, please visit www.alger.com.

SOURCE  Fred Alger Management

James Doyle of SunStar Strategic, +1-703-894-1061; or Doreen Galante of Fred
Alger Management, +1-212-806-8827

 

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