Strategy Analytics: Palm App Catalog - Appealing Content but Very Limited

Palm Provides Intuitive App Store User Interface
BOSTON--(Business Wire)--
The recent Strategy Analytics Wireless Media Lab insight, "Palm App Catalog:
Intuitive UI, Appealing Content but Lacks Volume," evaluates the recently
launched Palm App Catalog across core application store aspects, including
overall navigation, browsing and content acquisition.

Strategy Analytics found the Palm App Catalog to have a visually appealing
storefront that offers users an intuitive user interface and straightforward
search feature, and a simple download process.

"While the App Catalog contains desirable and recognizable content, the volume
of content overall is lacking" commented Paul Brown, Senior Analyst in the
Strategy Analytics User Experience Practice.

"The download process is logical, allowing users to get content in one click,"
added Christopher Dodge, Analyst at Strategy Analytics. "However, the purchase
details of content are not clearly defined, leaving users unsure if they are
downloading a trial version of the item or the complete version."

About Strategy Analytics

Strategy Analytics, Inc. focuses on market opportunities and disruptive forces
in the areas of Automotive Electronics and Entertainment, Broadband Connected
Home, Mobile & Wireless Intelligent Systems Implementation Strategies andHigh
Frequency Market intelligence. Headquartered in Boston, MA, with offices in the
UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with
clients through annual multi-client services, management team workshops and
custom consulting engagements. For more information, please visit
www.strategyanalytics.com

US Contact:
Strategy Analytics
Christopher Dodge, 619-947-3983
cdodge@strategyanalytics.com
or
European Contact:
Paul Brown, +44(0) 1908 423 612
pbrown@strategyanalytics.com

Copyright Business Wire 2009