Strategy Analytics: Palm App Catalog - Appealing Content but Very Limited
Palm Provides Intuitive App Store User Interface BOSTON--(Business Wire)-- The recent Strategy Analytics Wireless Media Lab insight, "Palm App Catalog: Intuitive UI, Appealing Content but Lacks Volume," evaluates the recently launched Palm App Catalog across core application store aspects, including overall navigation, browsing and content acquisition. Strategy Analytics found the Palm App Catalog to have a visually appealing storefront that offers users an intuitive user interface and straightforward search feature, and a simple download process. "While the App Catalog contains desirable and recognizable content, the volume of content overall is lacking" commented Paul Brown, Senior Analyst in the Strategy Analytics User Experience Practice. "The download process is logical, allowing users to get content in one click," added Christopher Dodge, Analyst at Strategy Analytics. "However, the purchase details of content are not clearly defined, leaving users unsure if they are downloading a trial version of the item or the complete version." About Strategy Analytics Strategy Analytics, Inc. focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies andHigh Frequency Market intelligence. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com US Contact: Strategy Analytics Christopher Dodge, 619-947-3983 cdodge@strategyanalytics.com or European Contact: Paul Brown, +44(0) 1908 423 612 pbrown@strategyanalytics.com Copyright Business Wire 2009
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