Young Dinnerware Company Flourishes Through the Recession

Mon Nov 2, 2009 11:52am EST
 
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Ink Dish releases two new collections by unlikely team of tattoo artist and
ceramic designer





SAN DIEGO, Nov. 2 /PRNewswire/ -- Today, Ink Dish releases two new dinnerware
sets. One year ago not many people would have bet on a dinnerware start-up
with a single pattern whose entrance to the market coincided with the worst
recession in recent memory. 

Even without the economic climate many experts would have told you that Ink
Dish's take on porcelain was too bold. Caroline Pople grew up with the
traditions of English tableware. Her mother, Julie Pople, is also a ceramic
designer, and mother and daughter have worked together for the top names in
the industry. The design business was steady but Caroline found that the
patterns she loved, their customers found too risky. "I knew there was a
market for more fashion-forward dinnerware," said Pople. 

At the same time, now CEO, David Harding needed a thesis for his M.B.A.
Industry research confirmed Pople's hunch. 25-35 year old consumers bought
more plain dinnerware than any other group. "Here is this group that is so
expressive with the clothes they wear but they are buying plain dinnerware,"
said Harding. They quantified what Caroline already knew through a series of
surveys. There was a large segment of the market that wanted to buy patterned
dinnerware but couldn't find designs that fit their personality. 

Ink Dish only had the capital to produce one pattern. Caroline came up with
the concept of tattoo inspired dinnerware and brought in Paul Timman, whose
client list includes Angelina Jolie and Drew Barrymore. The pair created
Irezumi and the design was named #2 on Metropolitan Home's prestigious design
100. 

Ink Dish follows up Irezumi with two new cool dinnerware sets. Cherry Ink is
based on a traditional Japanese style of tattooing called Sumi, a delicate
painterly technique without the usual black outlines. The design features a
cherry blossom motif in elegant shades of pinks and purples. 

Tribal Lines has a more traditional tattoo look taking inspiration from Maori
and Polynesian patterns. Despite its counterculture origins this classic black
and white dinnerware will fit in any modern home. 

The collections range from $14 to $25 for individual pieces, $25 to $60 for
gift sets, and is available now.

For more information on Ink Dish, please visit www.inkdish.com or send any
direct enquiries to info@inkdish.com.



SOURCE  Ink Dish

Ink Dish, +1-619-467-6517, info@inkdish.com

 

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