India Shopping Trends 2008: Consumer Durable & Information Technology

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/1248eb/india_shopping_tre)
has announced the addition of the "India Shopping Trends 2008:
Consumer Durable & Information Technology" report to their offering.

One of the most competitive segments in retailing within India
lies in the consumer durables industry. The performance of consumer
durables retail is critical to the growth of retail industry in India.
Large Indian companies are already foraying into new ventures for
retailing of consumer durables and IT products. And despite FDI
restrictions, some international retailers have also started investing
in the Indian consumer durables market.

How are the Indian shoppers reacting to these changes in the
retailing of consumer durables and information technology products?
The Indian shopper is known to shop around and check out multiple
brands and outlets before he makes his purchase. Have the new newer
formats - exclusive brand outlets and the international style
multi-brand showrooms - changed this behavior somewhat? What are the
factors that are contributing to this change? In sum, where do
consumers shop for their purchase of consumer durables and IT products
nowadays? Do these shoppers across SECs behave the same or do they
have preferences in products purchased and shopping formats?

This report attempts to understand consumer behavior that
determines trends in consumer durables and IT products shopping. It
details the retail environment in the country today; zooming in on
shopping habits for specific consumer durables and IT products. The
report identifies retail formats shopped from for specific products
and tracks down consumer reasons for this choice.

Highlight

- One-of-its-kind report with primary data collated from
consumers, retailers and employees of retail outlets

- An analysis of spends on consumer durables and information
technology products across markets, by formats

- A commitment index of consumers to the various formats, insights
into what could make them switch or retain their loyalties

- Retailers' viewpoint on how modern formats are impacting their
businesses

Key Topics Covered:

Chapter 1: The Indian CDIT Scenario and its Role in Modern Retail

Chapter 2: The Indian CDIT Shoppers & Their Engagement with Modern
Formats

Chapter 3: Dynamics of CDIT Shopping Behaviour

Chapter 4: Shopper Perceptions

Chapter 5: Hypermarkets - An Analysis

Chapter 6: Emerging Upcountry - A Case Study

Chapter 7: Needs and Expectations of the Modern CDIT Shopper

Chapter 8: Crystal Gazing into CDIT Retail Futures: Key Take-Aways

For more information visit
http://www.researchandmarkets.com/research/1248eb/india_shopping_tre.

Research and Markets
Laura Wood
Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com

Copyright Business Wire 2008