Universal Studios Home Entertainment Bolsters Marketing and Publicity Functions

UNIVERSAL CITY, Calif., July 13 /PRNewswire/ -- Hilary Hoffman has been named
to the newly-expanded position of Executive Vice President, Marketing and Lea
Porteneuve has advanced to Senior Vice President, Communications & Publicity
for Universal Studios Home Entertainment (USHE). Both promotions were
announced today by USHE President Craig Kornblau.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090713/LA45501-a)
(Photo: http://www.newscom.com/cgi-bin/prnh/20090713/LA45501-b)

In her new capacity, Hoffman will oversee all facets of marketing for USHE,
including creative and content development. She will continue to drive the
marketing strategy for all Blu-ray((TM)) and DVD new release, catalog and
television titles, as well as for all emerging digital platforms.

"Over the years, Hilary has made significant contributions to our overall
success," said Kornblau. "She has developed strategic marketing campaigns
that have stood out against the competition and driven consumer sales beyond
industry expectations. Her vast insight and expertise will be vital to our
efforts as we continue to aggressively promote burgeoning physical and digital
platforms."

Hoffman, who has been with USHE since 1994, previously served as Senior Vice
President, Brand and Digital Marketing. During her 15-year tenure, she has
managed marketing for USHE's domestic and international businesses. Prior to
Universal she worked in the marketing department at Buena Vista Home
Entertainment. She will continue to report to Kornblau, Universal Pictures
President of Marketing and Distribution Adam Fogelson and Universal Pictures
President of Marketing Eddie Egan.

In her expanded role, Porteneuve will serve as chief spokesperson for USHE,
oversee all business, technology and executive communications and supervise
strategic publicity initiatives for the Blu-ray((TM) )and DVD launches of key
film and television titles. She is also the company's principal PR strategist
on cross-studio committees dedicated to the advancement of the home
entertainment industry, which includes serving as a member of the
Communications Committee for the trade association the Digital Entertainment
Group (DEG).

"Lea is a seasoned communications strategist who is equally accomplished in
the realms of publicity and corporate communications," said Kornblau. "We're
very excited to announce this expansion of her already considerable
responsibilities within our division."

Before joining USHE in 2004, Porteneuve spent nearly a decade at
Metro-Goldwyn-Mayer Studios, where she advanced to Vice President, Corporate
Communications. Porteneuve reports to Hoffman and Universal Pictures
Executive Vice President of Marketing and Publicity, Michael Moses.

About Universal Studios Home Entertainment
Universal Studios Home Entertainment is a unit of Universal Pictures, a
division of Universal Studios (www.universalstudios.com). Universal Studios is
a part of NBC Universal, one of the world's leading media and entertainment
companies in the development, production, and marketing of entertainment,
news, and information to a global audience. Formed in May 2004 through the
combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and
operates a valuable portfolio of news and entertainment networks, a premier
motion picture company, significant television production operations, a
leading television stations group, and world-renowned theme parks. NBC
Universal is 80% owned by General Electric and 20% owned by Vivendi.
CONTACT:
Kori Bernards
Senior Vice President, Media Relations
Universal Pictures
818-777-7216
kori.bernards@nbcuni.com

SOURCE Universal Studios Home Entertainment

Kori Bernards, Senior Vice President, Media Relations of Universal Pictures,
+1-818-777-7216, kori.bernards@nbcuni.com