Strategy Analytics: Mobile Phone Users Interested in Unified Messaging and Contact Lists

Customization is the Most Important Factor
BOSTON--(Business Wire)--
The recent Strategy Analytics Wireless Device Lab benchmark report, "Unified
Contact Lists and Unified Messaging Must be Customizable," evaluates users`
current habits related to contact management and messaging, and measures
interest in having a unified contact list and unified inbox on their mobile
phone. High-volume mobile messaging users are interested in having both a
unified contact list and a unified messaging inbox on their mobile device, as
long as these features are customizable, and therefore more personalized.

"When considering a unified contact list, users do not want to incorporate all
contacts from all accounts into one list", according to Paul Brown, Senior
Analyst in the Strategy Analytics User Experience Practice. "They want to select
which contacts to import, particularly from social networking accounts, so that
they can easily identify details of those individuals with whom they have
regular one-to-one communication".

Christopher Dodge, Analyst at Strategy Analytics, added, "Promoting the ability
to revert back to a traditional inbox layout will overcome reluctance to trial a
unified approach."

About Strategy Analytics

Strategy Analytics, Inc focuses on market opportunities and disruptive forces in
the areas of Automotive Electronics and Entertainment, Broadband Connected Home,
Mobile & Wireless Intelligent Systems Implementation Strategies andHigh
Frequency Market intelligence. Headquartered in Boston, MA, with offices in the
UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with
clients through annual multi-client services, management team workshops and
custom consulting engagements. For more information, please visit
www.strategyanalytics.com.

Strategy Analytics
US Contact:
Christopher Dodge, +1 619-947-3983
cdodge@strategyanalytics.com
or
European Contact:
Paul Brown, +44(0) 1908 423 612
pbrown@strategyanalytics.com

Copyright Business Wire 2009