LinkTrust Partners with RingRevenue to Launch New Pay-Per-Call Service for Online and Offline Advertising

Now LinkTrust Merchant and Network Partners Can "Track Calls Like Clicks." TM
SALT LAKE CITY--(Business Wire)--
LinkTrust and RingRevenue have joined forces to offer pay-per-call services for
merchants and networks, opening new streams of revenue for players in the
performance based marketing industry.

"We're excited about the potential for growth in this area," said Bret Grow,
president of LinkTrust. "Even with the increase in online purchasing and
marketing, the potential to reach consumers making purchases over the phone is
huge. But the question has always been: How do affiliates get paid for these
leads?"

Consumers still make millions of purchases over the phone every day, and
advertisers spend more than $200 billion dollars a year in offline marketing.
The new LinkTrust pay-per-call service bridges the gap between
pay-for-performance programs and offline sales. Now LinkTrust partners can more
successfully promote those higher-ticket and more consultative products and
services that have traditionally been harder to sell online. Affiliates get
credit for any lead they generate, whether it's a call or a click.

"Merchants are converting calls into sales at rates of 30-50 percent and
frequently see average order values of 1.5 to 2 times that of online orders,"
said Jason Spievak, RingRevenue co-founder and CEO. "So merchants want those
calls. LinkTrust`s new pay-per-call service enables LinkTrust partners to grow
their transaction volume through a single platform they know and trust."

The LinkTrust pay-per-call service makes it easy to create, track and manage
call-based campaigns. Merchants and affiliates can use the real-time reporting
and campaign management tools to maximize the ROI on their campaigns. The
service is integrated with LinkTrust`s online tracking platform, so it`s easy to
use and requires no complex technical integration for networks, merchants or
affiliates.

"As the performance marketing landscape continues to evolve, we`re evolving with
it," Grow said. "We`re committed to providing the best tracking and management
solutions to our customers, so it was a natural fit for us to partner with
RingRevenue, the leader in tracking and managing call-based campaigns."

LinkTrust pay-per-call is available to existing and new LinkTrust partners. For
more information and a complete list of features and benefits of LinkTrust
pay-per-call, visit: http://www.linktrust.com/paypercall.

About RingRevenue, Inc.

RingRevenue tracks and manages calls even better than clicks, making it easy for
affiliate networks and advertising agencies to track purchases made by phone.
RingRevenue`s patent-pending pay-per-call platform makes it easy for online and
offline publishers to promote call-based campaigns through the leading affiliate
networks, and the company`s proprietary call quality processing engine ensures
delivery of the highest-quality callers to advertisers. RingRevenue provides its
pay-per-call platform to several leading affiliate networks and agencies. For
more information about RingRevenue or to schedule a demo, please visit
www.ringrevenue.com or call 866-943-6426.

About Link Trust

LinkTrust Systems is the leader in hosted tracking solutions for the online
marketing and advertising industry. LinkTrust has established strong
relationships with industry leaders by consistently providing the most accurate
tracking and highest level of customer support.

RingRevenueTM and Track Calls Like ClicksTM are pending trademarks in the U.S.
All other trademarks are property of their respective owners. Other product or
company names mentioned may be trademarks or trade names of their respective
companies.

LinkTrust Systems
Carol-Lyn Jardine
Director of Marketing
Mobile: 801-358-6807
Office: 801-331-6945
Email: carol-lyn@linktrust.com
Web: www.linktrust.com
or
RingRevenue, Inc.
866-943-6426
press@ringrevenue.com

Copyright Business Wire 2009