Research and Markets: 6th Annual Teen CE Holiday Purchase Patterns Study

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/838118/6th_annual_teen_ce) has
announced the addition of the "6th Annual Teen CE Holiday Purchase Patterns
Study" report to their offering.

After a difficult year, the spotlight is fixed on the upcoming holiday season,
which includes the Christmas, Hanukkah and Kwanzaa holidays. Will this important
selling season help restore growth and salvage revenues?

CEA recently conducted their 16th Annual CE Holiday Purchase Patterns Study
which ex-amines holiday trends among adult consumers, but what about the
nation's youth who have a proven appetite for technology goods and content? How
important are teens to the holiday season? This briefing, based on data from
CEA's 6th Annual Teen CE Holiday Purchase Patterns Study, answers that question
and more.

According to the 16th Annual CE Holiday Purchase Patterns Study, households with
kids plan to spend more on gifts than households without kids. But what do teens
want this year?

Over the years, teen wish lists have evolved; from toys, pets, games and money
to cell phones, computers and gift cards. Teen requests are becoming more mature
in nature and closely mirror adult wish lists. So what is the top requested CE
product among teens this holiday season? What else do retailers and
manufacturers need to know about teens this holiday season?

According to the U.S. Census Bureau, there are currently 25 million teens,
between the ages of 12 and 17, in the United States, representing 8% of the
total U.S. population. Based on recent U.S. Census data, more than two-thirds of
teens are living in a household with both parents and another 28% are living
with one parent.

Included in this report is the complete Data Report and Analysis Brief.

For more information visit
http://www.researchandmarkets.com/research/838118/6th_annual_teen_ce

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2009