Martha Stewart Living Omnimedia, Inc. Taps Donna Karan Home CEO Patsy Pollack as...

Martha Stewart Living Omnimedia, Inc. Taps Donna Karan Home CEO Patsy Pollack
as EVP of Merchandising

NEW YORK, Aug. 8 /PRNewswire-FirstCall/ -- Martha Stewart Living
Omnimedia, Inc. (NYSE: MSO) today announced that the company has named Patsy
Pollack the Executive Vice President of Merchandising. In this newly created
position, she will be responsible for overseeing the Martha Stewart Collection
exclusively at Macy's and Martha Stewart Everyday at Kmart as well as MSLO's
portfolio of home decorating programs, which includes the award-winning Martha
Stewart Furniture with Bernhardt, Martha Stewart Rugs with Safavieh, Martha
Stewart Lighting with Generation Brands, Martha Stewart Floor Designs with
FLOR and Martha Stewart-created KB Homes. Ms. Pollack will report to President
of Merchandising and Co-CEO Robin Marino.
An accomplished retail executive with vast experience in the lifestyle
designer category, Ms. Pollack joins MSLO from Donna Karan Home, where she has
served as Chief Executive Officer since 1999, overseeing the development,
launch and expansion of the collection. Prior to that, she served as President
of Calvin Klein Home for which she directed the launch in 1995. Ms. Pollack
previously served as Vice President of licensing and marketing for F.
Schumacher & Co., a privately held marketer of branded decorative fabrics, and
held managerial positions of increasing responsibility at global textile mill
Fieldcrest Cannon.
Ms. Marino stated, "I'm thrilled that Patsy will be joining our team. She
is an enormously talented executive with an extraordinary track record
building designer home brands. Her energy, ideas and skill set will be
tremendous assets to our business as we continue to build on the strength of
our beautiful, high-quality product offerings and look to grow our presence in
the global marketplace."
"I have been a great admirer of Martha Stewart and the brand for years,"
said Ms. Pollack. "Home decorating is both a personal passion of mine and an
engaging business opportunity. I look forward to working with Robin and her
incredible team to build on the brand's success and maximize its potential."
Home decorating is a vibrant component of MSLO's media and merchandising
business. In the past two years, the company has dramatically expanded its
merchandising programs, adding more than a dozen new merchandising
relationships. Home decorating is also a core content area within the
company's media business and the theme of the forthcoming September issue of
Martha Stewart Living, the company's flagship magazine.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media
and merchandising company, inspiring and engaging consumers with unique
lifestyle content and distinctive products. The Publishing segment encompasses
four magazines, including the company's flagship publication, Martha Stewart
Living, periodic special issues and books. The marthastewart.com website
provides consumers with instant access to MSLO's multimedia library, search
and find capabilities, recipes, online workshops, community and
personalization, as well as wedding-planning tools powered by WeddingWire. The
Broadcasting segment produces such programming as the Emmy-winning daily,
nationally syndicated television series, "The Martha Stewart Show," and Martha
Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to
its media properties, MSLO offers high-quality Martha Stewart products through
licensing agreements with carefully selected companies, including the Martha
Stewart Collection exclusively at Macy's, Martha Stewart Everyday at Kmart,
Martha Stewart Crafts with EK Success at Wal-Mart, Michaels and independent
retailers, Martha Stewart for 1-800-Flowers.com and a co-branded food line
with Costco. In April 2008, Emeril Lagasse joined the Martha Stewart family of
brands; MSLO acquired the assets related to Lagasse's media and merchandising
business, including television programming, cookbooks, and emerils.com website
and his licensed kitchen and food products. For additional information about
MSLO, visit www.marthastewart.com.
SOURCE Martha Stewart Living Omnimedia, Inc.

Elizabeth Estroff, SVP, Corporate Communications, Martha Stewart Living
Omnimedia, Inc., +1-212-827-8281, or eestroff@marthastewart.com