Martindale-Hubbell(R) Helps Law Firms Embrace Popular Online Video as a New Marketing...

Martindale-Hubbell(R) Helps Law Firms Embrace Popular Online Video as a New Marketing Channel

Video Feature Enhances Ability for Clients to Research Prospective
Attorneys, Supports LexisNexis(R) Total Practice Solutions Strategy
NEW YORK--(Business Wire)--
As online video grows in popularity across American society, and
as technology advances to make it easier to produce, post and watch
online video, new opportunities for law firms to market themselves are
emerging. To capitalize on this trend, LexisNexis today announced a
new capability that enables law firms to create and post videos as
part of the marketing options on the Martindale-Hubbell(R)
lawyers.com(SM) and martindale.com(R) online legal destinations. In
addition to opening up a new way for firms to sell themselves, the
video feature also allows potential clients to "visit" and assess law
firms without leaving the comfort of their homes or offices.

"Lawyers are increasingly embracing new ways to differentiate
themselves and attract new business while consumers and small business
professionals are eager to learn more about a lawyer or
firm's philosophy and demeanor prior to hiring the firm," said Sharon
Lubrano, vice president, lawyers.com for LexisNexis. "Our new online
video capability meets both of these needs with an exciting option
that allows firms to showcase their expertise and provides clients
with additional decision-support information."

Each online video at the Martindale-Hubbell sites is
professionally produced by TurnHere, Inc, a leading online video
solutions platform. The videos typically feature lawyers in the firm
talking about their services and areas of expertise while showcasing
the style and approach of their practices. One of the first firms to
post their video on lawyers.com is Kardos, Rickles, Bidlingmaier and
Bidlingmaier with offices in Newton, PA and Trenton, NJ.

TurnHere's authentic, high-quality, low-cost videos allow
attorneys to convey their individual style and approach through an
innovative and growing new medium. The format and style of each video
is determined by the attorneys. Videos provide attorneys with an
opportunity to showcase their individual approach and can
differentiate their firms from potential competitors--giving viewers
the chance to make a more informed decision. A variety of video
packages are available, and pricing is determined by location and
duration of the video shoot.

"Most attorneys have their own Web sites and are becoming
comfortable with Web 2.0 options such as online video. As search
engines begin to include videos and other media in search results, we
expect early adopters of this service to benefit from increased online
visibility," said Nicholas Karrat, senior director of alliances for
Martindale-Hubbell. "Martindale-Hubbell has been a leader in
connecting law firms to potential clients, and we are excited to add
online video to the complete set of Total Practice Solutions
capabilities we offer law firms to better manage the business and
practice of law."

Legal professionals can get tips, info and join in conversation
about online video and a wide variety of other topics at the new
martindale.com blog at www.martindale.com/blogs or the lawyers.com
blog at www.lawyers.com/our-blog/.

About LexisNexis

LexisNexis(R) (www.lexisnexis.com) is a leading global provider of
business information solutions to a wide range of professionals in the
legal, risk management, corporate, government, law enforcement,
accounting and academic markets. LexisNexis originally pioneered
online information with its Lexis(R) and Nexis(R) services. A member
of Reed Elsevier (NYSE: ENL) (NYSE: RUK) (www.reedelsevier.com),
LexisNexis serves customers in more than 100 countries with 13,000
employees worldwide.

For LexisNexis
Victoria Rupeka, 212-880-5230
victoria.rupeka@ogilvypr.com

Copyright Business Wire 2008