Vizual Collects More Branding and Design Awards

Wed Nov 4, 2009 10:08am EST
 
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HERNDON, Va.--(Business Wire)--
Northern Virginia branding firm Vizual has just received ten more awards for its
branding work for a wide variety of organizations, including a technology firm,
an educational association, an accounting firm, and a law firm among others. 

The national competition, The American Graphic Design Awards, has been around
for more than four decades. According to the award letter received by Vizual,
"…this year saw more than 8,000 entries. Of these, a highly selective 15 percent
are recognized with an Awards Certificate of Excellence." However, of the
entries submitted by Vizual, 50 percent of the firm`s projects won awards.
Included among the award-winners was a magazine for the Council for Opportunity
in Education, an annual report for The Real Estate Roundtable, several
advertisements for the Nuclear Energy Institute and Smith & Harroff, a website
for Murray, Jonson, White & Associates, event marketing materials for Spriggs &
Hollingsworth, and an advertisement for Natural Insight. 

Each year, Vizual submits their work to a variety of competitions, but according
to Jeff Lupisella, founder and principal of the firm, it`s less about winning
awards and more about being recognized for excellence. "When a client hires us,
we believe we have an obligation to perform at our highest level on a continuous
basis. Winning awards, while not the most important result of a project or
campaign, does help validate our effort on each of our client`s behalf… and
validates their faith in us." 

While these are difficult economic times, Lupisella believes now is a great time
to increase market share and sales through strategic branding initiatives. "When
the economy slows down, many organizations pull back on their marketing and as a
result, forward-thinking firms can capitalize on the lack of competition in the
marketing arena. Planting seeds now through consistent and comprehensive
branding and marketing efforts will reap big benefits as the economy improves." 

About The American Graphic Design Awards

The American Graphic Design Awards, sponsored by Graphic Design USA, is a
national design competition that spotlights areas of excellence and opportunity
for creative professionals. The competition honors outstanding work across all
media and is open to everyone in the community, including advertising agencies,
branding firms, graphic design firms, corporations, institutions, publishers and
more. 

About Vizual

Vizual (vizual.com) is an award-winning branding firm with a reputation for
helping clients overcome their most difficult marketing communication
challenges. The firm develops powerful brand messaging and innovative creative
solutions that shape customers` perceptions and expand clients` market share.
Founded in 1994, Vizual is an active member of business and community
organizations throughout the Washington, D.C. region.

Vizual
Jeff Lupisella, 703-437-8018 x225 

Copyright Business Wire 2009

 

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