Zap2it.com Kicks-Off Summer Celebration of the Greatest Characters on TV

Online Poll Lets Users Vote for their Favorite Characters of the Decade

LOS ANGELES, July 6 /PRNewswire/ -- In a quest to identify and celebrate the
greatest characters on TV, Zap2it.com, a leading entertainment news and
listings site today launched its first annual "Greatest TV Characters" poll.
The interactive poll asks Zap2it's audience of engaged TV fanatics to
sound-off and vote on their favorite small screen characters of the current
decade across a range of unique categories.

Beginning today, Zap2it visitors can select their most beloved in the first
ten categories. New polls covering additional classifications will be
introduced on the site throughout the summer. In all, polling will take place
in 44 diverse categories including the following:

- Best Couple - Best Doctor
- Best Boss - Best Villain
- Best Co-Worker - Best Sidekick
- Best Reality Personality - Best Supernatural Entity
- Best College Student - Best Super-Human
- Best President - Best Psychic/Medium
- Best Rebel - Best Alien
- Best Spy/Secret Agent - Best Love Triangle
- Best Anti-Hero - Best Bromance
- Best Tough Girl - Best Ex's

Zap2it's expert editorial staff chose the character categories and chose the
nominees, all of whom have appeared in new episodes of a TV series since
January 1, 2000. Now they are putting the vote directly to Zap2it users.

"One of the biggest reasons our users love TV is the compelling characters
they get to watch each week," said Joseph Kapsch, Editorial Director of
Zap2it.com. "The best ones develop over time, and as this happens, TV
fanatics just like us develop relationships with them. The 'Greatest TV
Characters' poll gives Zap2it readers an opportunity to support the people,
stories and shows they love."

The "Greatest TV Characters" poll is accessible at
http://www.zap2it.com/greatest-tv-characters-poll and users can participate
throughout the summer. Votes will be officially counted and winners in the
various categories announced on August 24, 2009.

Compelling interactive features such as the "Greatest TV Characters" poll help
Zap2it consistently deliver best-in-class engagement metrics. According to
Nielsen NetView, Zap2it's audience spent an average of 18 minutes, 31 seconds
per month on the site from January to May 2009. This performance bested the
nearest competing entertainment website by more than five minutes.

About Zap2it.com

Zap2it.com is the online destination for more than 5 million TV and Movie fans
who want to stay connected to popular shows, films, events, celebrities, and
other fans. Zap2it is a service of Tribune Media Services, a division of
Tribune Company. For more information about Zap2it, visit
Zap2it.com/mediakit.

About Tribune Media Services

Tribune Media Services' Entertainment Products division is an international
leader in entertainment navigation. It provides industry-leading databases of
TV, movie and celebrity information; guides in print, online and on-screen
formats; and advertising and marketing services to build audiences. For more
information about TMS Entertainment Products visit TribuneMediaServices.com.

Media Contact:
Mark Yamada
Marketing Manager
Zap2it.com
Office: 213.237.2143
Email: myamada@zap2it.com

SOURCE Zap2it.com

Mark Yamada, Marketing Manager of Zap2it.com, +1-213-237-2143,
myamada@zap2it.com